SEO Web Design Architecture

Web design and SEO design are different. The best way to rank is to create your site for SEO, follow best practices and focus on usability. The design of your site will determine how crawl-able it is for search engines and how easy it is for visitors to navigate. If crawlers can’t index your site, are slowed down on the home page, or users do not have a good experience and leave your site immediately, you will lose the opportunity to rank well.

Website architecture involves design and planning of your site. Much of the planning revolves around user requirements, which may include content, business objectives, usability, design and information architecture. When planning for search engine optimization success, you must incorporate technical requirements, aesthetics, and functionality.

Information architecture becomes more important the more complex the website is, and it combines principles of design and construction. The more complicated, the more important the categorization of information into cohesive structures become. Web sites, intranets, online communities and web-based applications are organized to support usability.

Sorting and structuring your site based on the structure of your organization determines how each page is ranked within their index. Websites that utilize logical site architecture can quickly convey relevance for a topical subject matter. Site structure determines how search engines rank each page in your site.

Keywords are a driving factor in website architecture. You must organize your keywords into groups and apply these groupings to pages. Your pages must then be outlined and inter-linked based on categories, relationships, and usability. Map out your deep links to reinforce the topic of each page for SEO

The larger your site grows, the more important proper site architecture becomes. The benefit to more major site is, the more content you have, the more long tail keywords you can target. With more comprehensive site you must stay focused and topical, ensuring minimal overlap, which could dilute your relevancy with search engines.

To assist search engines, you need to plan your landing pages, reinforce keyword categories, strengthen internal linking, organize Meta information, and avoid duplicate content and redundant information.

Two methods of site architecture are often deployed; flat site architecture and themed or siloed site structure. Flat site architecture involves keeping all pages in the root folder and organized horizontally. Themed or siloed structure creates topical funnels as the parent theme, and then uses sub-items of related content, located under the parent theme, to express topics and sub-topics.

A siloed landing page would contain all of the main keywords for that silo and receive a link from all child pages in the silo that reinforce the topic. An example would be a website that sells cars. Each brand would be its silo with makes and models comprising subcategories. You could further expand each subcategory silo to other more accurate variables such as options, year, or special editions. As a result, each page works to aid the next page in reinforcing the theme, and the parent or landing page becomes more authoritative.

The more categories or themes you have within site, the more relevance your individual pages will achieve. Internal linking will either serve to reinforce these topics or leave them stranded, serving no purpose in reinforcing the overall theme. Diluting a theme may also occur if you add content for content’s sake.

Every time you add a subfolder and push pages further away from the root folder, the value of those pages diminishes.

This can be avoided by proper link structuring, which includes sitemaps and secondary navigation, or deep linking from

other websites.

Proper site architecture and web page design create relevance and domain authority, a required component to search engine (SEO) ranking success.