What is Search Engine Optimization (SEO)?

SEO or Search Engine Optimization is the process of implementing strategies and techniques off and on your website to improve organic or "natural" keyword rankings within a search engine. Year after year results have shown that organic SEO provides a higher ROI than any other form of marketing.

Why do you need SEO services?

SEO is cost effective, scalable, and delivers measurable results. 75% of search engine users don’t look past the first page of results during a search. If your company isn't listed on the first page, you’re suffering a large opportunity lost. Your website traffic will exponentially increase as you begin to rank higher in search engines for your targeted keyword phrases.

SEO is a Constantly Evolving Industry

SEO in Rochester is a process that involves continued monitoring and adapting to algorithm updates. Our team of SEO specialists achieve results for our clients by continuously learning and adapting to changes in the industry. View case studies on our most notable accomplishments.

The Search Engine Optimization Process

A SEO company, such as Atomic Design, takes an extremely targeted approach to Internet marketing. We sit down with you to get an understanding of your target audience, the keywords you’d like to rank for, and what your company is trying to accomplish. This information is then used to create a custom SEO strategy, incorporating the necessary elements of search engine optimization.

All of our custom SEO strategies include the following

Atomic Design will examine and determine how search engine friendly the design of your website. Websites tend to use technology that hinders crawling by search engine spiders, which negatively impacts keyword rankings. Using frames, JavaScript , Flash, and dynamic web page technology can make it difficult, if not impossible, for many sites to rank well. We also take the user experience of your site into account as this greatly influences site traffic and visit duration.

Understanding how your audience is searching for you is the first step in optimizing any website. Using a variety of tools and techniques, we research, analyze and determine the most targeted and relevant phrases and keywords for your organization or business.

On Page Optimization >

URL's, web page copy, and metadata are some of the most important factors that search engines use to determine rankings. We meticulously optimize H1-H6 tags, title tags, meta descriptions, alt image tags and URL's, so that they match with the keywords that you want to target on a particular page. Additionally, our experienced team will suggest new copy or edit your existing copy to focus your web pages for these targeted keywords.

Search engines rely heavily on quality and relevant external links that direct to your site. The more authoritative, respectable and relevant the site linking to you is, the more importance that link is given in the search engines eyes. Link building is not just about gaining numbers, although deceptive link practices utilized by some companies such as paid links, irrelevant links or link farms will most likely hurt your rankings more than help them.

Atomic Design provides monthly traffic analysis, keyword ranking reports, and ongoing SEO maintenance for your business campaign. Before any campaign begins, we take a snapshot of your current traffic volumes and keyword rankings so we can accurately benchmark and display improvements over time. We can also do a competitive analysis for you and track your progress and success compared to your top competitors so that you can see how your site is performing comparatively in the industry.