Overview

The TSM Agency is a full service model staffing agency, staffing experienced promotional models for trade shows, conventions, promotions, corporate events, and any other event marketing needs.

TSM needed a design that reflected their growth as a trade show model agency, and a site that appealed equally to experienced promo models and corporate customers.

82%

Increase in sessions



Conversion focused site strategy



SEO & site design



Exponential database growth

"I don't know of any other form of marketing that enables you to reach an international clientele with such a nominal investment."
Caryn H.
Vice President

Collaboration

Our team met regularly with the TSM Agency to ensure the site and digital marketing plan we were creating for them coincided with the brand identity and required functionality.

Our goals included:

  • Improving user experience for both target markets without compromising functionality
  • Increasing model data base
  • Increasing site conversions

Before & after

Our initial research of the site indicated a lack of targeted traffic, models in the database, and client conversions. Their previous marketing efforts and website were failing to convert prospects into clients and models into database members.

The TSM Agency now boasts a database of over 10,000 models, and routinely staffs events across the United States despite a lack of traditional outbound marketing efforts.

Conversion Focused Site Design

The client was experiencing a high visitor volume, but wasn’t seeing the conversions they needed to. We created a digital marketing plan, which included organic SEO, and pay-per-click campaigns to increase targeted traffic.

"Conversion rates were some of the highest we have seen. We soon turned the PPC campaign off because the staffing requests were greater than the client could handle."

Chris
Owner

Our results

"Within year one, a database of over 1,000 models had been established, growing exponentially on a monthly basis. A tremendous increase in site traffic produced a large customer base. Our sales increased without picking up the phone, or any other form of traditional marketing - in the staffing industry"

Caryn H. -
Vice President

Launch Website
600%
Increase in organic site traffic in the first 3 months of the campaign
202%
Increase in overall site traffic in the first 3 months of the campaign
78%
Of total site traffic from search engines in the first 3 months of the campaign
75%
Increase in users
81%
Increase in mobile sessions
50%
Reduction in redirect time