Every business has unique goals, customers, and needs. Atomic Design's SEO Services are customized to fit the needs of your business and competitive landscape.
Start from scratch or supplement your current SEO strategies with consulting services from seasoned experts.
Impress and convert visitors with compelling, optimized content across your site.
Discover the search terms your target audience is using with our in-depth keyword research services.
Connect with your audience and improve search rankings with relevant and valuable content.
Appeal to visitors and search engines with landing pages that convert.
Foster conversion rates on your site with strong calls to action that elicit a response from visitors.
Armed with an arsenal of Internet marketing tools and years of experience, we have what it takes to help you find your niche and compete successfully in the digital marketplace.
Build customer loyalty, improve brand recognition, and drive targeted traffic with effective SMM services.
Remind, educate, and persuade your audience with compelling and memorable email marketing campaigns.
See immediate results and remarkable ROI with results driven pay-per-click campaign management.
Understand your competitive landscape, exploit weaknesses, and identify opportunity areas.
Find your voice, reach new markets, and share your message.
Experience powerful results with legitimate linking building services through high-quality sites.
We will help you build relationships with potential customers through multiple digital platforms, optimize your site to increase search engine rankings, and improve your overall presence online. . Headquartered in Rochester, NY, with an office in Atlanta, our team has the experience to achieve results for our clients located across the United States.
Don’t wait for customers to find you. Drive quality visitors to your website with our comprehensive Internet Marketing strategies. Our dedicated team of marketing experts gives your business the biggest chance for success.
Grow your web business with Atomic Design’s Internet Marketing Services: Search Engine Optimization (SEO), Social Media Optimization (SMO), and Pay-per-Click (PPC). If you are looking for a results-oriented local SEO Company that will improve your web rankings, website traffic, and ultimately conversions, we should be at the top of your list.
Ranking for targeted keywords on the major search engines like Google, Bing, and Yahoo is not an easy task. Many companies sell Internet Marketing Services, but most of them don’t even rank themselves for competitive terms. Atomic Design believes that “the proof is in the pudding.” Shouldn’t a company that claims to provide Search Engine Optimize ( ) solutions at least rank for its terms?
Internet Marketing is the marketing or promotion of products or services online. It is also known as digital marketing, social media optimization, web marketing, online marketing, or search engine optimization. Internet Marketing does not just refer to any one component and can include design and usability, development and site structure, advertising and sales; all phases of the customer engagement cycle.
Components of online marketing include .
Goals of Internet Marketing vary but include selling products (e-commerce) or lead generation. Web sites are often used for customer engagement and retention.
A successful online marketing campaign should be as targeted as possible and is accomplished through keyword targeting, whether organic or PPC. Marketing campaigns may be broad or extremely focused focusing on a niche or location (geo-targeting). Niche marketing puts emphasis on destinations for specific topics or products and can be extremely specialized. Geo-targeting often uses search engine technology to target specific locations or even change content depending on the site visitors’ location, such as IP (Internet Protocol) address, ISP, latitude and longitude, country, region, and other criteria.
When compared to traditional media, Internet Marketing is relatively inexpensive, especially when you consider the reach and targeting capabilities. Online marketing is not intrusive and allows your target audience to find you, putting the power in the consumer’s hands.
A primary advantage of online marketing is that it is extremely quantitative. No other medium allows you to track and measure consumer behavior to the degree of web analytics. Analytics can show you time-on-site, what keywords were used to find you, pages that were visited, user location, and a myriad of additional vital information. Measuring statistics has never been easier or as cost effective. Marketers can determine what campaigns are delivering, what messages are converting, and how your target audience is responding. The results can be measured and tracked instantly because of the user engagement and focused actions performed.
Improving the visibility of a website or web page in search engines through organic or natural search results is the primary goal of SEO . Search engine optimization considers how search engines work and user search. Our goal is to achieve first-page ranking for clients targeted keywords. Our professional SEO services provide maximum results.
Social Media Optimization (SMO) is playing a larger role in online strategy and success. Marketers see greater results from integrating social components into their online marketing strategy. Goal setting and strategic planning are critical for social media. There are two categories of SMO which include adding social media features to the website itself, including sharing buttons, RSS feeds, user ratings, news, polling tools, communities and even images and videos. The second category of social media optimization services is promotional activities, which include blogging and blog commenting, participation in social groups and posting status updates.
Proper engagement enables our customers to understand and connect more efficiently with their market to establish a course for healthy growth. Our strategic model helps our clients identify and close critical performance gaps and to create value. We develop a customer-centric strategy, through a clear understanding of their customer’s goals.
Pay per click or PPC involves paying for ads to be listed in major search engines. These sponsored ads you see when you perform a search are usually in the margins, top or bottom of the page, or appear in different colored boxes, are considered paid links. You bid on keywords related to your business to generate traffic. You will pay when search engine user clicks on your ad. This is also known as “cost per click” orCPC. Again proper keyword research plays an important role. You can further increase your success by testing campaigns, writing effective ads, and complementing these ad campaigns on your website with effective landing pages. Pay Per Click works well in conjunction with SEO.
Our SEO consulting services assist companies with existing internal marketing who feel they could use additional expertise. Working with your in-house team, we offer design, programming, and search engine optimization services to ensure you achieve your marketing goals. Any one service or all three services may be retained and to any degree of assistance. Our flexible retainer-based consulting services are sure to give your existing campaigns the extra boost you are looking for.
The often used saying that content is king is incredibly accurate when it comes to optimizing a website. Search engines love good content; content that is relevant to your topic and that searches will find beneficial. Good content, and avoiding duplicate content, will assist in the user experience, search engine ranking and generate more traffic. The end goal is to convince colleagues and the search engines that you are a subject matter expert. Content is not limited to text. Images, support material, or information graphics, and even videos play a major role. Learn more about web copywriting for SEO.
Web design architecture is crucial for top rankings. A website must be intended for SEO to succeed. A properly designed website will benefit your customers and satisfy criteria set by search engines. The best way to build a website is to include search engine optimization (SEO) best practices as well as implementing usability and keeping in mind your target audience. The architecture and design of your website will influence how crawl-able it is for search engines and the ease of navigation.
A strategic link building campaign provides the greatest chances of online success. You need a combination of credible links and a quantity of links that are relevant to your industry and keywords. Results can be an increase of ranking for your site through fewer targeted links that produce greater results. Link building is not about quantity or buying links; all links are not created equal. Two companies competing for the same keywords may rank very differently based on their linking strategies.
As an Internet Marketing Company, there are many things to consider when deciding to launch an online marketing campaign. In addition to accounting for any existing traditional marketing campaigns, past online campaigns, and budgets, your long-term goals must be taken into consideration. Taking time to plan is necessary for any future online marketing success.
After achieving an understanding of your existing situation and long-term goals, reviewing your site and an initial SEO assessment are conducted. Understanding the competitiveness of your online space is an important part of setting expectations regarding results and commitment. You should understand that being in the top 10 ranking or page one for major search engines can be achieved, although only a handful of sites can make that claim, for any given keyword. Achieve and maintain top results in a competitive industry requires effort and constant monitoring. Your competition never rests and neither should your Internet marketing efforts.
Selecting the proper keywords is the most important fist step in search engine optimization. Our expert SEO team will create a list of keywords that your targeted visitors would use to find your products or services. Choosing the wrong keywords can doom a campaign before it even begins. Research is imperative and having the first-page ranking for a variety of keywords; not just one or two. Keyword research assists in creating targeted web pages, pages that your potential customers are looking for, as well as competitor analysis.
SEO Competitor Analysis is a very effective way to reverse engineer your competitions online marketing strategy and discover how they are doing so well. By examining a competitor’s website, we can determine how competitive your industry and keywords are as well as learning proper techniques for your industry. Page word counts, keywords, and finding links are examples of intelligence we can extract from this online analysis. Focus on real competitors, not the biggest, those who show up on the top three to five spots in the search engines for your keywords.
Using tools to monitor and record a variety of different metrics is particularly useful in measuring the success of your online marketing efforts. Analytics is the tracking, collecting, measuring, reporting and analysis of Internet data. This quantifiable information is used to optimize websites and marketing campaigns. This information is invaluable in understanding visitors, traffic patterns, and conversions all to maximize return on your investment (ROI).
Every client has unique needs as it applies to the customer base. We can provide local or small geo-targeted solutions for client websites that sell services or products to customers within specific regions as well as large-scale initiatives for those wishing to show up nationally or globally for targeted keywords. Statistics show that the majority of website visitors arrive through a search engine. Learn more about our small business SEO solutions.