You must consider your SEO as soon as the planning phase begins- focus on content, usability and link structure.
The larger and more robust your website is, the more time you should spend planning your site. Your web design architecture should match your goals, objectives, and offerings.
Organize your information into cohesive structures
Design your navigation to support your site structure
Reinforce your page topics
Convey relevance to the search engines
Consistent SEO monitoring and analytics reporting
With web analytics, there is no more guessing if a campaign is working or not. Gone are they days of spending money, because you have a budget, and wondering what is working and what is a waste. Analytics tools can make it easy to track results, fine tune campaigns and maximize your return on investment (ROI). Rankings alone are not enough to determine the success of SEO.
Marketing dictates that results are tracked and analyzed. Web analytics enable you to identify trends and find out how effective your search marketing campaigns are, across multiple strategies and search engines. You need analytics to track the performance of your SEO campaign and maximize ROI.
Analytics will assist IT with ensuring your website is structurally sound. Reports offer the IT team valuable information to continually improve your site and find issues such has 404 pages, connection speeds, URL structure, etc.
Learn where your best customers are coming from and what words they are using to find you. PPC and SEO analytics are invaluable at showing how visitors use your site and how successful your campaigns are.
If you are spending money on PPC, analytics is the main way to determine if your campaigns are a success or not. If you are doing paid ads, you need to know if they are generating traffic. If you are hiring an SEO firm you need to see if they are
Success is measured in conversions and analytics gives you a way to setup on site goals, which help you determine what keyword phrases and pages convert for you. For phrases, look at those that do not convert for you, learn why, and determine your next course of action. With multi-variant page testing, you can easily see what works and what effect simple to complex changes have on individual page conversions.
Contact form submissions and unique on page phone numbers are additional methods to track conversions and of course, don’t forget about measuring increases in emails and phone calls.
With this information, you can see the performance of each page on your website, what keywords are driving traffic, conversion rates from different keywords, the performance of off-site marketing and advertising, and link effectiveness. Every component can then be improved and make sure your website is performing to its highest potential. Start achieving rankings for keywords that convert and not just drive traffic.
Find out how visitors found your website
Identify what links and pages your visitors click most
Determine how many visitors campaigns are delivering
Fine-tune your content
Collect data to make educated decisions