If your company is not capitalizing on social media, you could be losing business. Social media marketing gives you the power to connect and share information with your current and potential customers. These networks provide a number of ways to interact with your market: an outlet for PR, a means to conduct market research and collect competitive intelligence, a lead generator for your sales team, a platform for customer support and consumer education.
Who are you trying to reach and what channels are most appropriate to reach them?
You can never go wrong with targeted content that engages your audience
Define what success looks like and measure engagement. It’s not all about statistics.
When used properly Social Media Optimization can reap great rewards by driving significant traffic, establishing and reinforcing relationships with customers and reinforcing your brand. Social media has become a part of a proper SEO campaign.
Make your content easy to share.
Participate and communicate in your community or with your customers
Increase brand awareness
Create buzz and promote to the search engines
social media marketing servicesatomicdesign-quote-request
Social Media Optimization (SMO) is an important component of any online Internet marketing campaign. Importance varies depending on your industry, target audience, and resources. Social media marketing is the process of making your content easily shareable across the web and is used to increase awareness and drive traffic to your website. Increasing exposure is the number one benefit of social media.
Social media marketing matters because it can drive significant traffic to your website, even outperforming the search engines. In order to generate, or even expect this type of traffic, your content must be interesting, relevant, and easily shareable across a variety of networks. Site visitors, driven by social searches must have a reason to encourage their friends, or a desire to spread the word regarding your brand, products, website, or services. Statistically, if you can appeal to a visitor, their friends are more likely to be interested in the same thing, so you are reaching a well- targeted audience.
SMO benefits can include an increase in brand awareness, creating buzz, implementing cost effective ways to establishing yourself as industry leaders, promote and advertise your products or services, generate publicity, increasewebsite traffic, and creation of powerful product demonstrations, all contributing to an increase in sales.
Social Media Optimization is an important aspect of organic SEO in that search engines count links as votes of confidence and SMO creates links. There is even speculation that ‘like’ buttons will be the next links as the value of SMO grows in importance. Any serious link building campaign should include social elements. It is much easier to have others link to you on their own free will than to continually solicit links from strangers.
For most organizations social media has no immediate ROI but is used for:
social media marketing is the fastest growing marketing tool
Building and maintaining relationships
Customer interactions, feedback, and support
Product construction, testing or development
Like any online marketing initiative, your social media marketing strategy begins with a plan. A good plan may include customer surveys, market and industry research. Set goals and define the steps in achieving these aims. No solution is effective for every organization; you must find the most efficient approach for your industry.
Once your Internet Marketing plan is in place and you have completed your market research, an online competitor and industry analysis must be performed. Learning your online playing field, and the valuable information that can be learned by researching your competition most likely will be the difference between success and failure in any campaign. You must learn whoyour audience is and how to reach them. Determine what networks are appropriate for you, as well as the correct way to use social media tools such as Facebook, YouTube, and Twitter.
Social Media is about finding and building your voice, finding your audience and connecting the two. Popular websites such as Facebook, Twitter and YouTube are just tools. Success depends on finding your customers and creating a branded social plan that puts you in communication with them. Social media is about creating a two-way dialogue with customers. You must participate, not just advertise, to build a measurable and successful campaign.
Every component of online marketing begins with having â€˜your house’ in order. There is no benefit to driving traffic if your site doesn’t have quality content, your brand messaging or promise is not clearly defined, and you deliver a poor user experience. Our content section covers this more in-depth, and we will continue with this discussion as though you have these components in good shape.
So, you have updated Twitter, Facebook, and LinkedIn, and now some followers think you know what you are talking about or that you provide a product that they may be interested in, now what? You need to steer them to your website to read and learn more about your company or products. Once on your site the experience must continue through unique content and answering common questions in a format visitors are accustomed to. Think of your website as your home base and social platforms as your satellite offices. These satellite offices will be a way for visitors to go the main site, and in turn, your home site will show visitors how lively you are in the community. Include sharing buttons, RSS feeds, user ratings, news, polling tools, communities and even images and videos. Give visitors a reason to share their on-site experience.
Building your voice and engaging your audience in meaningful conversations about your products or services, company and brand takes web tools. Fortunately, there are many free tools in place waiting for you to reap the benefits. When determining what tools make sense for you, you should stay focused on solutions that enable discussions, sharing, and user-generated content, for your target demographic. Don’t try the blanket approach and see what sticks. Stay focused.
Depending on your industry the following sites should be at the top of your list:
Blogs, forums and discussion boards
Social networks and online communities
Social news sites
Consumer review sites
Video and photo sharing sites
Social Media conversations are a dialogue and you will need to continually create new content and respond to these conversations. To help determine where conversations are happening about your brand, monitoring or online reputation management systems will need to be implemented. Constant monitoring is made very easy using tools. One of our favorites is Google Alerts, a service that alerts you by email on the latest results about your topic of choice. You may subscribe to search results for your keywords by RSS and receive blog search updates as well.
Finally, you must understand that social media marketing is most effective when users are in your community and that trust is a very important factor for social engagement. You must know your subject matter and give the community a chance to know you. The only way to do this is to spend a good amount of time online and investing in managing your social web presence.