Just like your traditional strategic planning, online marketing planning is concerned with the overall direction of your business online and necessary to achieve results.
Align – make sure you and your agency are on the same page
Educate – the past, present, and future strategy and company processes
Define – goals, expectations, target markets, keywords, and competitors marketing and strategic planning services
As with traditional marketing campaigns, proper implementation of Strategic Planning and Web Marketing Strategies are the surest way to enable growth in any Internet Marketing campaign. A discovery phase ensures both parties are on the same page and all facts are taken into account. Understanding the client’s knowledge is also helpful; an educated consumer is our best client. The first steps in any Internet Marketing campaign are: defining goals, establishing sales or leads as the primary conversion goal, setting expectations, developing reach and target markets, and determining competitors and keywords are the first steps in any Internet Marketing strategy.
Strategic planning services will help you to achieve business objectives and provide overall direction for your company’s web marketing strategy. Strategic marketing plans have a critical impact on a firm’s destiny because they provide long-term guidance for decision makers.
Our strategic SEO planning services can help you develop tactics to achieve your company’s online objectives. We will identify and capture untapped opportunities to grow current online markets, increase the return on your web marketing investment, improve customer satisfaction and retention, differentiate and position your company for online marketing success and increase current and future revenue and profits.
Meeting goals and objectives set by management, and living up to those aims, while proving the value of online marketing campaigns is a challenge. Many management teams are slow to embrace online search and the benefits that may be reaped. Shifting traditional budgets to search marketing requires planning and defining goals.
Improving the number of web leads and lead generation as well as the quality of these leads most commonly results in increased sales. The first step to achieving this is to improve the overall online experience for your visitors. Creating value will help improve repeat visits and increase brand awareness.
Define objectives and review your online marketing plan
Position the business to your target and niche market
Increase traffic and qualified leads to your website
Increase web sales and conversions
Being an expert in your field and providing information not only benefits your site visitors but your position in the search engines. Help to solve the needs of your guests by assisting them in the purchasing decision process. Using targeted and well-researched keywords will bring in the right prospects to the proper pages on your website, increasing both the quantity and quality of your visitors. This, in turn, may reduce the acquisition cost of leads.
All online marketing goals should complement traditional campaigns. Use online traffic that is generated through search engine optimization or other tactics to drive business offline and use traditional advertising to drive website traffic. Once these visitors are on your site, you have a variety of ways to measure and associate a value to the traffic, giving you a way to measure activities against goals.
Internet Marketing research and competitor analysis services are the first steps to any successful online marketing campaign. Did you know that 75 percent of new products eventually fail to attract enough buyers to remain viable? A primary reason is a failure to understand market needs.
Conduct market research to gauge the performance of existing products, guide the development of promotional campaigns, and to analyze sales of competitor’s products. All of these activities enable our market research consultants to fine-tune your marketing strategies and reach customers more effectively and efficiently.
Effective market research data and competitor analysis provide answers and:
Defines the need for your service or product
Provides detailed target market demographics
Determine a product’s likelihood to sell
Market research services may be applied to existing websites through observation and focus groups – gaining information by monitoring people’s behavior in relevant situations. Actions often speak louder than words.
Experimentation or multi-variant testing allows you to quickly and cost effectively make changes to a website, landing page or online ad. Testing consumers’ and buyers’ reactions through online focus groups and usability testing further ensure success. Questionnaires may also be used and are a non-experimental way to gather information on the activity being examined. Surveys can be both qualitative and quantitative depending on the number of customers surveyed and the nature of the review.
To quantify the needs and concerns of your target market, we can facilitate focus groups, usability testing, and surveys.
Internet Marketing consultants develop Internet Marketing strategies that work best for your company. They understand that each situation is different and will create a unique Internet Marketing plan to address your needs.
When creating an Internet Marketing plan and establishing online goals it is important to know where being too focused can blur the big picture:
IT companies want you to believe that if they build it “they will come.”
Design firms won’t tell you that anything beyond “professional” design will increase profits
Marketing companies won’t tell you that usability is like a dial tone; you only miss it when it’s not there
Analytics and Testing firms won’t tell you that traditional A/B and multivariate tests don’t help with complex scenarios that were unplanned, to begin with
Search Engine Marketing businesses and Online Agencies won’t tell you how to convert the traffic they drive
User Experience companies won’t tell you that experience does not equal persuasion, or that effective persuasion implicitly leads to practical usability.
To be successful on the Internet means much more than just creating a website. To fully take advantage of the power of the Internet and what it can do for your company you will want an Internet Marketing company that encompasses website design, development, Internet Marketing and public relations. The development of an Internet Marketing plan is vital to any business that wants to be successful online.
If you can think it, we can do it. Contact us today to learn more about our Internet Marketing plan strategies.