Paid search engine advertising has the potential to increase your relevant traffic and sales.
Increase ROI from PPC advertising with a properly setup, managed and measured campaign. Optimize your pay-per-click campaign to achieve maximum results.
Pay per click is advantageous to anyone who wants to immediately rank on the search engines and achieve instant visibility by paying for sponsored ads. A solid strategy would be to implement an Internet marketing campaign that includes a mix of organic search engine optimization and pay per click marketing. Typically a properly constructed SEO campaign will deliver greater results for a lower cost than pay per click advertising.
Pay per click (PPC) is a form of Internet advertising used to generate traffic to a website. Advertisers pay when the ad is clicked. Ads are typically text based and advertisers bid on keywords relevant to their target audience. PPC ads appear when a keyword search is performed and matches your ad and keywords.
Costs per click will vary depending on the competition for a particular keyword, ad quality score, the search engine, and campaign network. Bid-based PPC allows advertisers to set a maximum bid amounts they are willing to pay for a given location. With an open bidding system whoever bids the highest gets the highest position, though there are sometimes more factors than just your bid taken into account.
PPC campaign results are easy to track and measure. Search engines provide code to gather data and analytics to track multiple campaigns. Conversion tracking code placed in your checkout (if you have a shopping cart) enables you to track the cost per conversion, and return on investment, for your highest cost or clicked keywords.
Pay for relevant traffic
Works well for time sensitive campaigns or seasonal offers
Not impacted by search engine algorithm changes
Creates an immediate online presence
Minimal time to implement
Easily to compare the effectiveness of ads and usability
Ability to set a daily budget to control costs and site traffic
Excellent analytics data readily available
Advanced keyword research to establish a list of keywords relevant to products and services.
Define campaign strategy with ad copywriting, bid management, ad targeting, and budget recommendations.
Implement recommendations outlined in the campaign strategy document to existing or new campaigns.
Landing Page Optimization
Create and/or edit landing pages for new campaigns to ensure calls to action are optimized and accurately tracking results.
PPC Bid Management and ROI Tracking
Adjust bids as needed to achieve short term and long-term goals to ensure desired goals are met.
Monthly PPC Reporting
Review of PPC account performance, ROI, and activities performed throughout the month.
Campaign Assessment and Recommendations
Regular review of account strategy and trends providing suggestions for campaign updates and expansion as needed.
Increase your visibility on search engines and supplement your organic SEO efforts. Atomic Design can help to optimize an existing campaign or work with you to create a custom campaign. Contact our team of PPC professionals to get started!
Increase ROI from PPC advertising with a properly set up, managed campaign. Optimize your pay-per-click campaign to get the best results.
Pay per click is advantageous in that anyone can immediately rank on the search engines, achieving instant visibility, by paying for a sponsored link. A solid strategy can be to implement both a search engine optimization campaign and pay per click marketing. Typically a properly constructed SEO plan can deliver impressive results for less cost than PPC advertising campaigns.
PPC is a type of online advertising created to acquire more traffic to a website. Advertisers pay when the ad is clicked. Ads are typically text based, and advertisers bid on keywords relevant to their target audience. Campaigns can be activated in as little as a few days and are easy to implement.
Cost per Click (CPC) is the amount paid by advertisers to search engines.
Pay per click (PPC) advertising allows you to set your budget and what you want to spend over any given length of time and you only pay for traffic achieved from clicks.
The top positions typically receive the highest amount of traffic. Being first does not necessarily mean you will have a lower click through rate.
Online results are simple to measure. Search engines supply code to harvest data to follow multiple campaigns. Conversion tracking code placed in your checkout (if you have a shopping cart) allows you to measure the cost per conversion, and ROI, for your most expensive clicked keywords.
Ads appear when a keyword search is performed, and it matches the keywords our campaign is bidding on. CPC (Cost per Click) varies depending on the competition for a particular keyword and the search engine. Bid-based PPC allows you to set a maximum amount that they are willing to pay for a given location. With an open bidding system those who bid the highest get the best position, though there are sometimes more factors than just your bid taken into account.
Just as important as PPC is what happens after the click. Have targeted landing pages that are optimized for the keyword in your ad and clear calls to action. Make sure pages make it clear to visitors exactly where they are and address what they wanted when they clicked on your ad. Your goal is to convert visitors into sales, and your success will depend on your sites ability to persuade and convert. Professional design and content, usability, and other e-commerce functions also contribute to your success and are provided by Atomic Design.
Our PPC Management Service is an ongoing program for higher volume keyword campaigns. PPC management is similar to our SEO process and includes defining business goals, writing, deployment, testing, and manual monitoring and support for Google AdWords and Yahoo! Search Marketing Pay Per Click. Proper campaign management can be extremely time-consuming, especially with high volume keyword campaigns, but the rewards can be well worth the effort.
Contact Atomic Design today to learn more about how we can help you with your paid ad campaigns. A minimum ad spend, for new clients, of $1,000 per month is in effect.
Are you looking to start your PPC campaign and already have an AdWords account? It is very quick to setup, but you must spend time on your campaign setup, ad writing, and most importantly tracking and measuring. Don’t forget to optimize your web landing pages to maximize your PPC results.
Paid (Pay Per Click) ad results appear at the top and down the right side column of the search results page. Your goal is to receive ROI on your PPC investment.
An experienced PPC management company can increase your ads effectiveness, increase conversions and save you money on your ads. Find out how Atomic Design can improve your existing PPC ad campaign or setup and monitor a new one for future online marketing.