Link Building Services

Atomic Design’s link building strategies will push you to the top of the search engines. SEO begins in the design and planning phase - focusing on writing great content, site usability and link building.

A quality link building strategy applies to both your on-site link structure and off-site link building strategies.


Link Building Strategy and Analysis

Link building is often thought of as external links, those that point to your website, from another website, but internal site links need to be factored in as well. Links to your site are often called "inbound links", or "backwards links". Effective link building strategies will help you acquire deep website links in addition to links to only the homepage. Deep linking is a strategy to acquire links that point to interior landing pages of your website.

Search engines consider each quality, inbound links to your site a vote of confidence for that page, and in turn the website as a whole. When these links contain "anchor text", text that includes relevant keywords, they have a higher value or weight. With the completion of strategic link analysis, a link campaign can begin.

Internal site links are often an overlooked link building strategy that can have significant SEO benefits. Internal site links, also known as hyperlinks or anchor text, are used to establish site structure, provide easy navigation across the site, and let the search engines know which pages on your site are high priority.

Let Atomic Design’s Team of SEO Specialists develop a link building strategy for your site.


SEO begins in the design and planning phase – focus on content, usability and link building.

A quality link building strategy applies to both your on-site link structure and off-site
link building strategies.

Internal web links help search engines to categorize your website

External links allow search engines to see that your website is relevant

Quality links are more important than quantity of links

build quality links to your website to improve search engine ranking

Link Building Strategy and Analysis

Link building is often thought of as external links, those that point to your website, from another website. These links are often called “inbound links”, or “backwards links”. Links should not only point to the home page and deep linking should be a goal. Deep linking is a strategy to acquire links that point to interior landing pages of your website.

From the search engines perspective, each quality link is considered a vote of confidence to that page, and in turn the website as a whole. Link count is one factor in the search engines ranking algorithm in determining rankings. When these links contain “anchor text”, text that contains relevant keywords, they have a higher value or weight. With the completion of strategic link analysis, a link campaign can begin.

Internal Link Building

A comprehensive linking plan also takes into account the internal link structure of a website. An internal link structure is how pages within your website link amongst themselves. Internal linking plays an important role in ranking highly and ranking for multiple keywords. How sites link internally tells the search engines what is relevant.

Internal links are the easiest to obtain and to optimize. When properly used, internal links, ensure that your web pages are spidered and that all pages are indexed, helping to create themes and relevancy, and increase the Page Rank of internal pages.

Internal links include navigation text links, no image links, JavaScript or image map links, only keyword embedded text links, and breadcrumb links. These high-level link structures define your hierarchy and help direct your site visitors (and search engines) to on-topic pages; theme or topic links tell visitors and crawlers what related topics are and what is relevant; sitemap links list every link to every page and are important for usability and indexing; outbound links point to topical website pages and increase relevance of the pages they are on when they link to external supporting information.

Maximizing internal pages through links helps in ranking for long-tail keywords and a larger quantity of keywords. The more of a subject matter you become on niche keywords the more relevant your site will become for the broader site topic.

You must keep your links and keywords targeted and on-topic in order to see improvements. Define each pages keywords and topics first as well as anchor text pointing to that page. This applies to all pages, not just the home page, on your website.

Keeping your internal links ‘clean’ by displaying more content on each page, use robots.txt and meta robots exclusion tags to prevent duplicate content and other low information or non-relevant pages from being indexed and make sure you fix any broken links and redirect old linked pages to their new locations. SEO begins in the design and planning phase – focus on content, usability and link building.

A quality link building strategy applies to both your on-site link structure and off-sitelink building strategies.

Internal web links help search engines to categorize your website

External links allow search engines to see that your website is relevant

Quality links are more important than quantity of links

build quality links to your website to improve search engine ranking

Link Building Strategy and Analysis

Link building is often thought of as external links, those that point to your website, from another website. These links are often called “inbound links”, or “backwards links”. Links should not only point to the home page and deep linking should be a goal. Deep linking is a strategy to acquire links that point to interior landing pages of your website.

From the search engines perspective, each quality link is considered a vote of confidence to that page, and in turn the website as a whole. Link count is one factor in the search engines ranking algorithm in determining rankings. When these links contain “anchor text”, text that contains relevant keywords, they have a higher value or weight. With the completion of strategic link analysis, a link campaign can begin.

Keeping your internal links ‘clean’ by displaying more content on each page, use robots.txt and meta robots exclusion tags to prevent duplicate content and other low information or non-relevant pages from being indexed and make sure you fix any broken links and redirect old linked pages to their new locations.

Finally, make sure your primary pages are linked high in the site structure.

External Linking

External link building increases the number of quality inbound links to a web page in order to raise it’s visibility in the search engine results for targeted keywords. External links increase referred traffic, improve search engine visibility and improve relevancy to search engines for your targeted phrases.

Link building requires research and time. Competitor analysis can be very helpful in locating link opportunities. If a website links to a competitor, and you offer the same information or products, there is a good chance that you should be linked to as well.

The best way to acquire links is to give your targets a reason to link to you. You will most likely need to offer value and unique content. Simply existing is not enough. Developing tools, offering white papers, or offering your expertise on a blog are a few approaches.

Acquiring links involves sales, you must sell another site on linking to you, and most likely they must see some sort of benefit in doing so. Your site must also warrant the vote of confidence and trust of the site you would like to link to you. Since you only want relevant, quality links, the time spent courting a site is well worth the time involvement.

Avoid the temptation to build too many links too quickly. Link acquisition must be natural. Do not look for the easy solution of paid links. Reciprocal linking can have its place, but again, if it is done naturally and is not too high a percentage of inbound links.

Link quality is more important than link quantity; one PR8 link is worth well more than eighty PR1 links. The more trusted and authoritative the inbound links are, the more trust is associated with them, and the higher your rankings will be. Concentrate on your industry but don’t ignore similar opportunities.

Link bait, social media links, and viral content also work. This type of content can acquire links from websites that would never give you links otherwise. Link bait refers to content that is extremely interesting or entertaining. Graphics, interactive elements, videos, info graphics, and polls can also be used as link bait. Make sure to include a sharing mechanism like Facebook, Twitter, and social news sites like StumbleUpon. Content intended to attract links is easy to share on social networks.

Finally, make sure your primary pages are linked high in the site structure.