Well-Written Content That Provides Value Makes All the Difference.

Whether you like it or not, you will be judged by the quality of the content on your website. Well written, keyword dense copy with a focus on the topics that matter to your customers will improve your search engine rankings, increase visitor engagement and conversions.


What will a content writer do?

A content writer is an online marketing professional who is skilled in both organic search engine optimization (SEO) and the art of crafting compelling website copy. Content writers take your website to the next level by incorporating appropriate SEO techniques and promoting your services and/or products with writing that is engaging and informative.

Why do I need to hire an Internet marketing firm for content marketing?

Content writers are extremely knowledgeable on organic SEO tactics and best practices. Hiring an Internet marketing professional to write your content will ensure you are getting the most out of your online marketing campaign. Most business owners are busy running their own company and have little time to craft quality content. When you purchase content writing services, you are making an investment in your company that will deliver results for years to come.

Why hire Atomic Design?

Atomic Design provides professional search engine optimization services. We help you to make sure your website has the best chance of achieving and maintaining successful rankings on the search engines. You can count on us to write content from scratch or hire us to proof and optimize content you’ve already created.


Digital Marketing Copywriting - Components

Meta Data

Web page content that includes title, description, meta tags, and alt tags which are used for SEO and user experience purposes.

Social Content

Status updates, comments, posts, articles, comments, descriptions, ads, keyword research, captions and lead driving content are all components of social content.

Headers

Content writing is tough! Let Atomic Design write exclusive, branded content, optimized for your SEO strategy. Convince and convert, that’s what we do.

Thank You Pages

Once a website visitor has taken an action or filled out a form on your website, a proper thank you page should be presented to the lead.

Body Copy

Web content must be relevant, unique, useful, and targeted to your visitors. Write for visitors not for search engines.

Emails & Email Responders

Email is an excellent and often overlooked method of communicating to existing as well as prospective clients. Website email responders are also overlooked in their importance.

Calls-to-Action

Effective and dynamic calls-to-action (CTA) drive more conversions. CTAs must be personalized to speak to what each visitor cares about most.

A/B Testing

Writing the same thing a different way is an effective method for testing your message and increasing your conversions. Tracking results is a must.

Directories

Whether local, national, or international, directories are part of getting your company out there. Your contact information must be consistent and your descriptions unique.

Newsletters

Newsletters help you to reach, engage, and acquire new customers. Only send emails if you have something to say and watch as you achieve your business goals.

Blogs

Blogs are a great way to provide fresh content on your website, which will in turn, drive more traffice. Blogs also help you to establish authority.

Press Releases

Press releases are a great way to inform others of what you have been up to but keep your releases to only your big news.

Marcom

Marketing communications are targeted interactions with customers and prospects and include direct mail, brochures, trade show literature and more.

Case Studies

Looking for a great way to tell the world how valuable your products or services are? A case study is the way to do it providing real-life examples.

Product or Service Descriptions

Social media is critical to your online presence and even plays a role with your search engine ranking. Start sharing opinions, insights and experiences with potential and current customers.

Video Content

Whether your videos contain actors, an individual speaking to the camera or narration, you need a script with a clear message and purpose.


Where Content Writing Falls in Our Digital Marketing Approach

Our Digital Marketing Approach

Attract

Provide content that interests your audience.

Impress

Well-written and valuable content is sure to impress.

Convert

A better experience assists with your site’s goals and leads to more customers.


Use content to your advantage and rank better while differentiating yourself from the competition.

We have all heard “content is king” more times than we can count…guess why? Content is still one of the most important factors in ranking well on the search engines.

Satisfy – provide your visitors what they came for
Value – prove you are as good as you think you are & offer guests value
Appeal to the search engines – they like lots of unique quality content
Convert – quality content improves conversions
professional copywriters trained in SEO

SEO Copywriting, Content Creation and Web Copy Editing for Search Engine Optimization

SEO Copywriting services provide verbiage that is intended for your website visitors. Valuable content serves several benefits because well-written page content satisfies your visitors and search engines alike. Content that provides value differentiates you from your competition, improves conversions, and will position you as an industry expert. You must balance writing original sentence structures that deliver your message with the keywords you are targeting.

If your SEO page content is missing the keyword terms that users are submitting to the search engines, you will not rank for those terms. Using the words too often, referred to as keyword stuffing, may turn your visitors off and be considered spamming. If you become a spammer, the search engines will not index you. To rank well, you must practice proper SEO copywriting.

SEO Content Creation Basics

Your approach should be the same as you learned in high school. Your first step is to create an outline and use it. Organize your thoughts into well-structured categories and topics. Don’t worry about writing paragraphs yet. Once you have a logical site framework, create any subcategories. This visual will assist you in making sure that all SEO content is organized logically and that you understand your site structure. You can use this outline to start filling in the blanks with body copy and keywords. Keyword research will influence this outline, but it is recommended you create an outline first, perform your keyword research, and then revisit your outline.

You must keep each web page focused on a topic. Limit the targeted keywords from one to five terms strategically placed within the text. There is no hard rule for some words your page should be. For most industries up to 500 words are recommended. Stuffing additional keywords will just confuse your visitors as to what the page topic is, and dilute the relevancy of the terms you want to target.

Keep your readers’ needs in mind when writing a page. Our approach to web page text is to have a summary or overview section for those users who quickly want to understand what the page is targeting. Then provide more in-depth explanations for those who want to learn more and dig deeper into what you have to say. Short paragraphs and call outs are good for keeping and attracting readers’ attention.

Fresh Web Content Guidelines

Your website needs relevant content to be successful at SEO. The more authoritative your content is, the more likely it is to rank in search engines and attract links to your site. SEO copywriting dictates that you perform regular updates to your text. Review your pages to ensure that they are accurate, up-to-date, and make sense. If you have a blog, update it regularly. Adding pages, not just making small changes to existing pages is also an important step. Finally, watch your competition get a sense of how often the industry makes updates. Ranking well, and staying there, takes a lot of work and effort. SEO copywriting will help you to rank well and avoid falling in the rankings when done properly.

Keyword Density

Keyword density is the percentage that a given keyword or phrase appears on a web page (and within the text) compared to the total number of words on the page. For search engine optimization purposes, keyword density is used to determine whether a page is relevant for a particular keyword or keyword phrase. Keyword density is less of a factor when determining rankings than it used to be, but is still critical to measure to avoid being penalized for spamming. With SEO, if your keyword is not on the page, you aren’t going to rank for that keyword.

Copywriting Landing Pages

Landing pages are pages that target a particular user or topic or are created to maximize conversions. For example, if you sold cars, you could have a well-written landing page that contained the brands you carried. When your visitor selected a brand, they could then be brought to another landing page, which contains all models within the chosen brand. As long as landing pages contain ‘on topic’ copy they assist users and search engines to establish relevant and more in-depth content
on the subject.

SEO copywriting for conversion landing pages must have a goal of converting visitors and promoting an action versus providing information. You may want a web visitor to click on something, buy a product, tell a friend, leave feedback or give permission for you to follow up and your writing must reflect this. Landing pages are especially important for PPC marketing and email campaigns where your content is targeting a particular offer or call to action and must reinforce that action. Driving traffic to a focused and well-written web page will increase effectiveness and conversions. You must write copy that optimizes the user experience and maximizes conversions.

Copy Editing to Avoid Duplicate Web Content

When copywriting for your website, you must avoid writing page text that is substantially similar to other pages on your site. Duplicate content will hurt your chance to be indexed and rank well for your keywords. Duplicate content may cause pages to be filtered, and there is no way to control which version of a page will be indexed by search engines. It may also cause your pages not to be indexed as crawlers have already found duplicates of the same content on different URLs.

Avoiding duplicate content is easy. Write your own unique and relevant content. There are instances where having duplicate content makes sense like printer friendly versions. For these examples make use of robots.txt disallow statement and the meta “index.” You may be syndicating your content but must be aware that search engines may give credit to only one site, and that site is not necessarily yours.

Search engines see URLs and not pages; it is possible to index a page different ways. The same page may have multiple URLs pointing to them, i.e. http://sample.com, https://sample.com, and https://sample.com/index.html. The canonical tag or canonical URL is code that will tell search engines what URL to follow.

E-commerce sites have a unique challenge in that they may receive the same product information as every other distributor. The same rules apply, though, and you must spend the time to either create unique text or implement user-generated content. User generated content usually consists of reviews and opinions which create unique and fresh text for your web pages. You must also focus on individual title pages and unique meta description tags for each page.

Professional SEO Copywriting Services

We provide professional SEO services.We make sure your website has the best chance of achieving and maintaining favorable rankings on the search engines. Web page content includes title tag, meta tag, headers, content, anchor text (links), alt tags, graphics and even video. You may choose from three options:

1. Full copywriting and SEO copywriting services. A professional copywriter will meet with you and perform all content creation, or as much, web content as is needed. Once the content is naturally written and approved, it will be optimized by SEO experts and submitted for your approval. Depending on the complexity of the material one tuned draft may suffice. Best for those without the time or resources to create the text needed to succeed.

2. Copy editing and SEO copywriting services. You may provide your content, and your SEO expert will optimize the text. A professional copywriter will then copy edit and proof the content to be applied to your website. Best for those with in-house writers or good existing content.

3. SEO copywriting services. You may provide your content which will be optimized and submitted for your approval before being applied to your website. Best for those with in-house writers and newly created content.