Every page
needs a purpose

What is a call-to-action?

A call-to-action (CTA) is graphic or link that you place on your website, blog post or email to drive prospective customers to provide information and become a lead or take some action. A CTA must be complimented by valuable content that is relevant enough to persuade your visitor.


CTA Examples

Call-to-action requests play a significant role in your overall SEO and Internet marketing strategy. They typically take the form of a button or text line and have purpose or action, which can vary considerably. Below are the most common types of CTA buttons, based on the desired action to take.

EBook

Free ebooks are very popular and also include whitepapers or other valuable resources.

Free Trial

Some sites endive by offering a free offering, typically in the form of a free trial.

Add to Cart

Shopping sites use a variety of buttons with the most widely used being the “add to cart” button.

Download

Download buttons allow you to take possession of a digital file.

Learn More

These buttons are generally used at the end of teaser information; often on the home page.

Sign Up

Sign up forms and service accounts typically use this type of button.

Contact

Every form needs a way to activate the send.

Make an Appointment

This may be used for services or repair industries adding value to their websites.

Free Consultation

This is usually used for service industries looking for a way to talk to their prospective customers.


Best Practices

Call-to-action requests typically take the form of a button or text in and have varied purpose or action, which can vary considerably. Below are the most common types of CTA buttons, based on the desired action to take.

Size Matters

The CTA should be larger than other elements on the page.

Design

Using proper color, white space, and contrast can really make your CTA stand out and increase clicks.

Brevity is Best

A couple of words work best with no more than five being ideal.

Clear and Concise

Be sure to state the obvious and be clear as to what the visitor will get if they click on the CTA.


Quantifiable Results

A well designed and written call-to-action can double or even quadruple industry average conversion rates.



Where Calls-to-Action Fall in Our Digital Marketing Approach

Our Digital Marketing Approach

Attract

Visually striking and located in an easy-to-find spot.

Impress

Compelling copy and design encourages visitors to click your offer.

Convert

Easy to understand and clear.