Graphic Design Services

Experienced and award-winning graphic designers bring you brochures, logos, print collateral, advertising, magazines, catalogs and photography to life.

Your Brand Serves the Best

Our creative director has over two decades of experience working on projects for some of the world's most recognizable brands. Let our expertise help you succeed.

Graphic design services company
  • Exceptional design to fuel your success
  • creative solutions that express your brand
  • Take pride in the positive response when others view your marketing communications for the first time.

Graphic Design Service Areas

Our graphic design company provides high-quality design nationally but focus on the following locations:


Benefits of Professional Graphic Design

Graphic design company collateral design samples

Build Trust and Loyalty

A well built website expresses your brand; quality, value, what you stand for - everything that contributes to how your company is perceived.

Increase Sales and Your Position in the Market

Simply put, if your users have a great experience and have a lesser experience on your competition's site, they will become YOUR customers.

Brand Recognition

A better percentage of and response to your website equals happier website visitors.

Strategic Investment

Having a really good user experience ensures that you receive a return on your investment, and investment that generates measurable values.


Top Graphic Design Software Every Designer Needs

Adobe Illustrator icon

Adobe Illustrator

Adobe Illustrator is our preferred design software, even for website design. Call us old school but you should be using Illustrator for your vector graphics and documents with more than one page…but not large multi-page collateral. Vector files include PDF, EPS, and Ai files. Designing in these file formats will enable you to create raster images still but raster images may not be made into vector files.

Adobe Photoshop icon

Adobe Photoshop

Knowing Photoshop does not make you a graphic designer but every designer should use Photoshop. We do not agree with using Photoshop for any print or web design, but to each their own. Photoshop is a very powerful image editing software and we use it almost daily to work on them.

Adobe InDesign icon

Adobe InDesign

InDesign is a wonderful software for multi-page documents and documents where you need master pages, auto page numbering, and typesetting options. For graphic designers in the desktop publishing market or creators of catalogs, newspapers, books, and magazines it should be your software of choice.

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Adobe Acrobat

Acrobat is essential for viewing, creating, manipulating, printing and managing print files. Acrobat creates PDF, or Portable Document Format files. Most printers want PDF files because they avoid many common pre-press problems. Creating a print ready file does take some knowledge and things like embedding fonts and images, creating bleeds and crop marks, and optimizing your files size.

Adobe Spark icon

Adobe Spark

As a graphic designer who makes images for the web you have probably wanted to add motion to graphics or create stories. That is what Spark is for. It enables you to easily add filters to your graphics enabling you to stand out from the crowd on social media and web pages.

Adobe Bridge icon

Adobe Bridge

Bridge is a digital asset management software that allows you to organize and link digital assets together in the Adobe Cloud.  You may access large amounts of files and access them between all of Adobe’s software offerings. If you are a graphic designer looking to keep a large amount of files organized then you need to familiarize yourself with Bridge.

Top Graphic Design Software Every Designer Needs

Top graphic Design software includes Microsoft Word

Microsoft Word

We held off on using Word for years but you really should get comfortable with a word processor. It is easy to fall into the trap of typing directly into your design software but we strongly advise creating and using a Word, or equivalent, doc for all of your design projects. We don’t advise designing in the software but using it for organizing, managing and creating your text.

Top graphic Design software includes Grammarly

Grammarly

Grammarly is the second step to working with text in your designs. Grammarly is the best tool we have found for delivering error-free content. It works in a web browser and once you install the app will check everything you write in a web browser, yes, everything. We have found it invaluable for designers who add content to social media and blogs.

Top graphic Design software includes Adobe Creative Cloud

Adobe Creative Cloud

If you take your graphic design career seriously you should be using the Creative Cloud. The Cloud provides subscriptions to all of your favorite design software that is used for graphic design, video editing, and web design.  Some mobile applications, stock photos, and other cloud services are also included so it is worth checking out.


Graphic Design Process

The first step is to discuss with you, our client, what your goals are and the audience you are trying to reach. We want to know about your company values and services. Once we have a feel for who you are and what you do, we can begin looking for ways to communicate that message visually. Where is Graphic Design needed?

01

Gather Information

  • Discuss
  • Research
  • Understand
  • Take Notes
  • Highest Quality Results

02

Strategize


  • Create a Schedule
  • Summarize Steps
  • Define Responsibilities
  • Outline Approvals
  • Common Agreement

03

Develop


  • Concept
  • Explain
  • Evaluate
  • Review & Revise
  • Excellent Design

04

Proof


  • Approval
  • Produce
  • Deploy
  • Rejoice in your design

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Graphic Design Services

graphic design includes web design

Web Design

A brand and user experience your visitors will appreciate and your competition will envy.

graphic design includes logo and identity design

Logo & Identity Design

Create a powerful and memorable symbol to represent your business.

graphic design includes brochure design

Brochure Design

Clearly communicate your brand value and corporate messaging to potential customers.

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Collateral Design

Marketing collateral can include sales sheets, signage, and everything else we didn’t mention.

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Magazine & Catalog Design

Showcase your products positively or create a high impact magazine for your readers.

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Photography

Lighting, experience, and an artist’s eye make all the difference in the world to your images.

Graphic Design for Print (Photography and Video too)

Be unique in message and appearance with unforgettable and award-winning graphic design services. After strategy, tactics are an essential component of any marketing initiative. Dynamic graphic design delivers your message, drives sales and prospects, and differentiates you from your competitors. What are the benefits of professional Graphic Design Services?

  • Establish an industry-leading brand
  • Visually illustrate your company values
  • Portray a consistent message in your marketing
  • Grab the attention of your target audience
  • Increase Leads
  • Improve conversions
  • Grow your company’s bottom line

Graphic DesignGraphic Design Company
Logo DesignGraphic Design Company Near Me
Top Graphic Design CompaniesDesign Agency
Branding and Design Services

Graphic Design Firm

Branding AgencyBrand Design
Photography CompanyMagazine Design
Catalog DesignGraphic Deisgners

Getting Started is easy - reach out to us.

Looking for the Best Graphic Design Company?

Are you looking for the best graphic design company? With over two decades of graphic design, logo design, and branding experience, Atomic Design produces exceptional solutions for corporate and small business and is the best graphic design firm in town. Benefits of a professionally designed brand include:
Professionalism and consistency

Professionalism & Consistency

brand recognition

Brand recognition

build trust and loyalty

Build Trust & Loyalty

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Increase Sales


Graphic Design That Expresses Your Brand

Professional Graphic Design services are a requirement if you want to market or advertise your business effectively. Potential customers see your brand before they learn about your value, messaging and physical products. Professional logo design, packaging, website and other collateral can make the difference between success and failure.

Award-winning graphic design means more customers through trust.    

A unique brand your customers will love will grow your business

Over two decades of experienced provides a proven process and timely turnaround times


8 Must have Tools for Graphic Designers

Graphic design must have tools - computer

Computer

Having a computer may seem obvious, and it is, so we will focus on what your computer should have to keep you working efficiently.  Macs are favored by designers so should you decide on an iMac make sure you have enough RAM, a fast enough processor size, a large enough hard drive, and the most massive monitor you can afford. Two monitors are HIGHLY recommended and have been proven to increase efficiency.

Backup Hard Drive or Cloud

An overlooked, yet critical tool, for any designer, is a backup hard drive. I lost my hard drive once, early in my career, and it will never happen again. With so many cloud solutions that tie into your computer, there is no excuse not to implement some form of backup, whether it is an external hard drive, cloud solution, or both.

Graphic design must have tools - file backup
Graphic design must have tools - wacom tablet

Wacom Tablets

Tablets allow you to design how you would naturally, with a pencil and paper. There is a learning curve, but once you get over that, you should enjoy creating on your tablet. We have found that you should go as large as you can afford to provide freedom of movement and a more natural line or stroke.

SketchBook or Notebook

No matter how proficient you become with your computer nothing beats starting off with some sketches for your designs. Getting your ideas out quickly is ideal. There is no need to worry about being neat, just get your thoughts out. Have a book handy because you never know when an idea will hit you or you will want to show someone an idea.

Graphic design must have tools - sketchbook or notebook
Graphic design must have tools - monitor calibrator

Monitor Calibrator

Whether you want to become a professional or freelance graphic designer, your clients are going to expect accurate color. Today’s monitors are better than ever, but if you are going to do the print design, you need to make sure what you see when you design will match what is printed. And on that note…

Pantone Swatch Book

What you see on your monitor is not always what you get once your design is printed. Colors come in RGB, CMYK, and custom. You cannot reproduce all of the colors you see on your monitor, and there are also custom colors that you cannot get with CMYK when you print. Most graphic designers have color swatches to give your clients an understanding of what the finished colors.

Graphic design must have tools - Pantone swatch book
Graphic design must have tools - ergonomic chair

Ergonomic Chair

It is easy to get wrapped up in your work when you love what you do; I have yet to meet a graphic designer who didn’t enjoy their job. The hours fly by and before you know it you are slouching and have back pains.  Long-term sitting can be a risk to your health. Make sure to take the time to familiarize yourself with your chair and think of it as an investment.

Google Fonts

Whether you are designing for the web or print, you are most likely going to have text. Google fonts is a beautiful source for FREE fonts. They are nicely organized in an easy to browse interface to find that perfect font.  Google fonts have over 800 font families available. Your website fonts will always be accessible and, what many designers overlook, is you can download the fonts and use them in print projects.

Graphic design must have tools - Google fonts

Form and Function

Our graphic designers treat every project as a portfolio piece, but we also take into account your audience's preferences to create the most relevant product possible. With good graphic design form always follows function. Traditional website design and graphic design companies focus on pretty pictures and deliver no substance or strategy. Atomic Design always focuses on the big picture whether you have a short-term strategy or a long-term plan. As marketing specialists, we deliver the best of both worlds. An Integrated Approach to Design

. Layout & shape

.Typography

.Color & balance

.Retouching

.Illustration


Main Graphic Design Services

web design

Web design

Website design encompasses the way content is delivered to end users of your website. The web presents certain limitations and conventions that must be adhered to achieve successful results and be utterly viewable through a web browser. Your web designer must be multidisciplinary to excel at Information architecture, layout, and usability and integrate them with branding, sales, marketing to maximize user experience and website goals. Your website purpose is the essential driving factor in design and functionality.

Learn more about our award-winning website design services.

logo design Kaia search

Logo and Identity Design

Identity and logo design strive to capture the essence of your brand through a visual icon or mark. Your logo is not your brand but should reflect the perceived emotion you would like our company to portray. Define your brand identity, and your logo will follow. A graphic designer creates the foundation of a brand; only your audience can make your brand. Identity design is how your brand is applied to a variety of medium using established guidelines to ensure a coherent and recognizable brand. Identity applications include corporate stationary design (letterhead, envelopes, business cards, etc.), marketing collateral )brochures, website, sales sheets, flyers, presentations, etc.), packaging, signage, and any other visual representations of the business.

graphic design brochure design and collateral

Brochure and Collateral Design

With the popularity of websites and their ability to act as dynamic brochures that your customers can access any time and from anywhere, brochures are not as standard as they once were. Brochure design still holds an essential place in your marketing communication arsenal. Your marketing collateral must be impactful, easy to scan, encourage reading, offer value and motivate a response from your reader to convert them into prospects or customers.

graphic design magazine design and catalog design

Magazine and Catalog Design

Magazine design and catalog design fall under our multi-page document design category. Our designers have good experience designing and laying out both. Catalogs design can provide information about your company, goods, and services in an easy to digest format. Proper design and communication can help you to sell and market your products, reinforce your brand and differentiate you from your competition. Similar principles apply to magazine design; you are selling your brand, offering value and most likely using it to sell your advertisers products. Good design, layout, and typography are essential.


Getting Started is easy - reach out to us.

Logo and Corporate Identity Design

Web design cannot exist separate from marketing and IT. A proper website integrates all three-web components
during the design phase; design, programming, and online marketing. The result takes all elements of web design
into account, delivering a final product that meets your marketing goals, reinforces your brand and appeals to your
end users.

graphic design corporate identity design

Corporate Identity Design

Often a company only has a short period of time to make an impression on a customer, this makes corporate identity vital. A distinct logo extended across your corporate identity materials will develop the branded image of your company. Branding is key to increasing your image and forming the public's feeling towards your company. A distinguished corporate identity design will set you apart from the competition and make your company unforgettable.

Using a combination of Atomic Design's resources we will analyze a look that strategically identifies your company, creating a highly recognizable design and apply that look to Business Cards, Letterhead, Envelopes, etc. Developing a unique corporate identity design will convey your company message without you having to say a word.


Logo Development Process

We will design a new logo for you that reflects the quality of the services and the professionalism of your company or organization

  • Initially, we will supply several logo concepts in black and white or color for client approval.

  • The client chooses their favorite logo concept, and we make revisions, if necessary.

  • We will then create several color schemes (color combinations) of the logo for approval. The client chooses one color scheme and makes any essential final revisions.
  • We will create a final layout of the logo for approval. Any variations will also be presented such as vertical and horizontal or with and without a tagline.

  • Once you approve your new logo, final files are prepared and delivered on a CD, in addition to incorporating it into corporate identity, marketing communications and website.

logo design Kellogg company official licensed merchandise
logo design destination fix
logo design Keller international
logo design auto insurance company

Logo Design Process

Atomic Design understands that your logo is a representative of your company, formulating opinions and attitudes in the eyes of your customers. A professional logo design is an essential factor in developing this image.

We look at the values and focus of your company to design an extension of your brand identity. We specialize in everything from high-end corporate logo design to new logos for small businesses.

Create the Essence of Your Company in One Memorable Mark.

. Differentiate you from the competition.

. Illustrate your brand values.

. Create a memorable representation.

Logo Design is Too Important to be left to Amateurs.

Your logo is a representative of your company. The first thing that potential customers may notice about your company is your logo. You need to be memorable and stand out from your competition. Your logo gives you a professional look, and when properly designed, your logo conveys that you are credible, trustworthy, and professional. What else does a logo do?

. Visually identifies your company

. Reinforces your brand image

Illustrates your company values

We will design a new logo that reflects the quality of the services and the professionalism of your company or organization.

  • Initially, we will supply several logo concepts in black and white or color for client approval.

  • The client chooses their favorite logo concept, and we make revisions, if necessary.

  • We will then create several color schemes (color combinations) of the logo for approval. The client chooses one color scheme and makes essential final revisions.

  • We will create a final layout of the logo for approval.

  • Once you approve your new logo, final files are prepared and deliver on a CD, in addition to incorporating it into corporate identity, marketing communications and website.

Atomic Design understands that your logo is a representative of your company, formulating opinions and attitudes in the eyes of your customers. A professional logo design is a vital component in developing this image.

We look at the values and focus of your company to design an extension of your brand identity. We specialize in everything from high-end corporate logo design to new logos for small businesses.

logo design process

The Importance of Logos

Having a logo that expresses your brand and values, or having what is considered a “good logo” is essential to your business.  Consumers who see an eye-catching logo are more likely to remember it and have their interest in your product peaked.

Your logo must stand out from the competition and represent you. The saying you only get one chance to make a first impression is 100% true. Consumers will judge you based on their first impression, whether that impression is a sign, your logo on a bag, or a simple business card. We have seen businesses growth accelerated merely through a design rebranding.

Leave Logo Design to the Professionals

Everyone has a relative or friend who likes to draw, but an interest in drawing is not the same as a professional graphic designer. Your neighbor's son will most likely lack the experience needed to understand the subtleties of a well-designed logo. Nobody wants to have a logo that has little or no meaning.  How do you explain to your customers that your logo makes no sense?

Corporate Branding - Defining your Corporate Identity

A consistent look reflects better on your company. Let our design team layout your corporate identity materials and branding materials to give your image a polished feel. Sure, anyone can layout a business card, but our attention to grid lines and details is what sets our corporate identity pieces apart from the rest.

What are some standard components of a Corporate Identity?

  • Business Cards
  • Letterhead
  • Envelopes
  • Signage
  • Labels
  • Packaging

Who Doesn't Need Corporate Identity?

We can't think of a single business model that doesn't require a corporate identity design. Anybody who has customers or potential customers needs communications materials. Defining your brand through your corporate identity materials is essential to your company image.

Corporate Identity Can Be Used For:

  • Relationship Management
  • Contacting Potential Clients
  • Providing Contact Information

Simple But Effective

It's impressive how memorable a good business card or mailer can be. We have had people contact us sometimes years after first introductions just because they held on to our business card until they needed our services. With the number of cards a business person can collect, it is essential that your card be unique and identifiable even in a stack of dozens.

Often a company only has a short period to make an impression on a customer; this makes corporate identity vital. A distinct logo extended across your corporate identity materials will develop the branded image of your company. Branding is key to increasing your image and forming the public's feeling towards your company. A distinct corporate identity design will set you apart from the competition and make your company unforgettable.

Using a combination of Atomic Design's resources, we will analyze a look that strategically identifies your company, creating a highly recognizable design and apply that look to Business Cards, Letterhead, Envelopes, etc. Developing a unique corporate identity design will convey your company message without you having to say a word.

corporate identity and brand design

brochure design medical field
brochure design
graphic design collateral
catalog design and layout for ski company

Brouchure and collateral design

Brochure design services include concepts, messaging, design, layout, pre-press and printing services. Award-winning design for your marketing.

  • Creative brochure design that sets you apart from the competition

  • Optional photography, illustration, printing and copy writing services

  • Solutions that solve your marketing and business needs

 

Brochure and Collateral Design to Drive Your Marketing

We are an actual full-service marketing and graphic design firm. Whether you need online or offline services, your marketing communications need to be consistent in their message and image. Our marketing solutions help your business grow through a strong brand, advertising that generates results, and connections that speak to your target audience.

brochure and collateral design

Brochure Design - Essential Tools for Marketing

Brochures are perfect for promoting and providing essential information about your business. A clean, professional and high impact designed brochure sets you apart from your competition and reinforces the value your company offers.

The Message of a Well-Designed Brochure

  • Restate the benefits of your services
  • Reinforce your brand identity
  • Provide contact information

Full-Service Turnkey Brochure Solutions

Our graphic design and integrated marketing make us different. Unique layouts and strategic objectives turn prospective leads into clients or customers.

  • Integration with Marketing Objectives
  • Graphic Design & Layout
  • Imagery – Photography & Illustration
  • Copy writing
  • Printing

When is a Good Time to Design a New Brochure?

  • New Business Launch
  • Introduction of New Services or Products
  • When you are ready to refresh your image 

Sales Collateral is Important

It is necessary to leave your customers with professional materials that are informative and memorable. Along with professional brochure design, Atomic Design can also develop newsletters, flyers, data sheets, media kits, and corporate identity packages.

Elements of a Brochure

  • Imagery
  • Description of Benefits
  • Description of Products or Services
  • A Call to Action
  • Contact Information

Brochure Types

  • Leave-behind brochures
  • Point-of-sale brochures
  • Respond to inquiries brochures
  • Direct mail brochures
  • Sales support tool

magazine design for Rochester Healthy Living magazine
magazine design for fashion magazine
product catalog design

Magazine and Catalog Design

Though not as common as they used to be, for those who need them, catalogs can play an essential role in a business.

  • Small or sizable multi-page document design and layout
  • Photography, photo retouching and copy writing services
  • Prepress, proofing and printing services.

Magazine and Catalog design are grouped under multi-page print documents because the same design and layout principals apply to both.

Catalog design generally has one purpose in mind - to make your target audiences aware of the products offered by your company or organization, and ending with a purchase. Whether your catalog is printed or online, they make a perfect advertising vehicle for the product/service provider.

Magazines, or periodicals, are generally published on a regular basis, contain articles and are driven by advertisers. The ideal mix for a magazine is to write about a product or services that subscribers will also want to buy through advertisements in the magazine. We can assist you with design, production, and printing but not sales and article writing.

Atomic Design has extensive experience designing magazines, catalogs, and other print design pieces. We have produced everything from auction booklets for local non-profits to pin catalogs for the 1996 Olympic Centennial Collection.

What Makes a Well-Designed Magazine?

  • Organized Information
  • Appealing Imagery
  • A balance of Content, Images, and Advertisements

Print Design

Appealing magazines or catalogs will act as a powerful promotional tool for your company. Done correctly, it has the power to provide an in-depth look at your company, sell and market your products, and efficiently display information. A high-quality catalog design or magazine design will offer a variety of data with a focus on your brand identity.

What Does It Take to Produce a Catalog?

  • Project Management and Organization
  • Quality Graphic Design
  • Appealing Photography or Images
  • Intelligent Copywriting
  • Accurate Pre-Press and Production
  • Quality Printing

Our Experience

Atomic Design has been designing catalogs and magazines for over a decade. Our print design experience can be leveraged to help you produce a final product that will appeal to your target audience. Companies we have worked with in the past include:

  • Bon Ton
  • Macy's
  • Coca-Cola
  • Skis.com
  • World Championship of Fantasy Football
  • Rochester Healthy Living

Magazine and Catalog Design

High-end digital cameras and photo editing software are the starting point for successful commercial photography.  Good photography requires the expertise of a skilled eye that is trained to capture moments in the best way possible. A photograph is worth a thousand words, and it has the power to convey your brand or the highlights of your products. Atomic Design offers local photography services in Rochester, NY, Atlanta, Georgia and with travel in Nashville, Tennessee.

Overview

We have the capabilities to create all of your marketing material including catalogs, websites, brochures, menus, magazines, and packaging. Our approach ensures the reliable execution, flexibility, quick turn around and fast response.

Our team takes pride in what we do and will take the time to learn and understand your product or services. We can provide everything needed to complete a successful shoot including lighting, female and male models, hair stylists, make-up artist, layout, prepress, photo retouching and providing prints or electronic files. If you are tired of seeing the same photos everywhere and sharing images with your competition, then it may be time to develop your marketing and advertising images.

Our services include:

. Photography of magazine covers, places, products, and people

. On-location services available

. Graphic Design and layout services of catalogs, brochures or packaging

. Full retouching services including color, manipulations, and compositions

Get Started on a new web design or increase your online exposure with SEO. We are here to help.