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SEO & Internet Marketing

What is Responsive Design?

A responsive website adapts to the device and technology a visitor is using to view the website in order to provide an optimal viewing experience. This insures easy reading and navigation whether you are viewing a site on a smartphone, tablet, or desktop.

Why do I need a mobile website for my business?

With the increase in mobile device users, having a mobile website has become essential. Aside from following Google’s best practice’s which affect rankings, a mobile website improves user experience for your visitors. A mobile website will load faster, look better, and is easier to navigate on a phone or tablet.

Why do I need SEO?

SEO is a crucial tool for driving targeted traffic and conversions. Statistics show 92% of Google Users do not look past page one of search results. If you are not ranking on page one of major search engines for your targeted keywords, you are missing out on new customers and could be losing your current customers to your competitors.

Do I need social media marketing?

In short, yes! Social media users span every single demographic and customer base. According to a study produced by Radian6, 93% of customers expect companies to have a presence on social media. By neglecting to do this, you’re giving away market share to your competitors. Social Media is a key ingredient to the Internet marketing mix.

What are long-tailed keywords?

Long tailed keywords are the targeted keyword phrases visitors use to find your website. These phrases include industry specific keywords that drive a particular segment of traffic to your website. Long tailed keywords are ideal if you value conversions over general traffic.

I’m not sure I need SEO, is there a way to determine the potential benefit?

Every company benefits from being found on Google! Our SEO experts will optimize your website to increase targeted traffic, improve your visibility on popular search engines, and turn visitors into customers with an optimized conversion funnel. Contact our team for a consultation or competitor analysis today!

I’m interested in learning more about your SEO services, how does the process work?

In order to help you out, we will require some basic information. Fill out a contact form to provide us with some insight on the Internet marketing challenges your company is facing. A representative will be in touch to conduct a SEO consultation on your site. Once we have all the information we need regarding your project, we will provide you with estimated cost of our start up and monthly services.

Do you provide SEO content writing serves?

We do! Our SEO team specializes in creating optimized content that will appeal to your visitors as well as search engines. They will conduct SEO keyword research and a competitive analysis in order to optimize your website with the industries most searched keywords.

What other Internet marketing services do you offer?

Atomic Design offers a variety of Internet marketing services to our clients. Our services include but aren’t limited to: SEO, Email Marketing, PPC campaign management, and Social Media Marketing. For an extended list of our services, please visit our full services overview page.

Do you use “Black Hat” SEO Techniques?

Atomic Design does not employ any “Black Hat” SEO techniques. We implement only White Hat, ethical SEO techniques and do not utilize questionable or spammy tactics to achieve search engine results.


Website Development & Mobile Web Design

I’m interested in your web design services, how does the process start?

Great! First we’ll need a little information. Fill out a contact form to provide us with some insight on the project. We will then have a member of our team contact you. Once we have all of the details, we will provide you will a quote for the total cost of your site.

If you decide to move forward, we will have a Kick Off Meeting to discuss the specifics of you project. You will be asked to bring any information that will help our designers, marketers and programmers learn about your company and your goals. Any logos, marketing material, ads, business cards or anything else that represents what your business is or what you want it to be should be brought to this meeting. Additionally, if there are other sites that you like, you should supply the urls, along with what you like about the site.

I’m interested in your web design services, how does the process start?

The length of time it takes to design, develop and launch a website has two major factors; 1) the complexity of the site. and 2) is the client feedback and speed at which content is provided. Once we understand the scope of your project a timeline may be established.

Typical delivery estimates are as follows:
Small information website 4-6 weeks
Site with functionality 10-12 weeks
E-commerce website 10-16 weeks
Custom functionality website 12 + weeks


If you are working with a tight deadline, we can discuss arrangements to complete the project sooner.

May I see samples of your work?

Of course you may. We are very proud of our award winning designs and show off a good variety of samples in our online portfolio. If you do not see samples that fit what you are looking for please feel free to contact us.

What coding languages do your developers primarily use?

Our programmers use HTML, ASP.NET MVC, C#, PHP and SQL. If we do not know how to work with a specific language we will find someone who can program the site at no additional cost to you.

What happens if my website goes down?

We ask our clients to contact support if their website goes down. Our programmers will do everything in their power to get the site back up and running as soon as possible.

Who owns my site once it is completed?

All sites that we create become the property of the client. Even if we host the site, it is yours and you may request a copy of your website upon completion.

Who will host my site once it is completed?

Atomic Design offers at least 2 options. We can host your site or we can deliver your complete site to you and you can have it hosted by your chosen vendor. If you are currently hosting a site we would be happy to work with your current host and or registrar to move your site.

Once the site is complete, will I be able to update it myself?

Yes! Changes and updates can be made on all our websites through our CMS. If you are busy and would like to hire Atomic Design to make your changes and handle your maintenance, we would be happy to do so.

Our website maintenance programs are custom for each client and based on the needs of each individual client. Most clients choose to handle simple content changes on their own through the CMS. If you plan to regularly update functionality or create graphics you may choose to retain monthly support services.

Are any other services included in your web design costs?

Websites that are hosted by Atomic Design have email accounts included as part of the hosting. We work with you to determine the email package that will work best for your company. When your site is ready to go live, you may choose to have a training session to show you how to use the CMS. We offer both in-office and over-the-phone training session. Atomic Design installs Google Analytics on every website that we launch. This is an insightful system that measures traffic, along with activity while people are visiting your site.

When is payment required for the project?

We ask that our clients submit an initial payment of 50% of the total project fee before we get started. Additional payments will depend on your payment schedule, which will be set at project kickoff meeting.

What is a CMS (Content Management System)?

A content management system is a program that organizes all of the information on your website, and allows users to make easy updates and content changes. Every site we build comes with an easy to use, content management system (CMS) designed with modules to meet your needs. Our editing tool allows you to make changes in an easy-to-use program that is very similar to most word processing programs. You can choose to set user permission and access levels if you desire to do so.

What are the benefits of a custom built website over a template website?

Your website is a reflection of your company. A custom website will stand out as unique, helping a business stand out against those with a website built on a template. Investing in a custom website may seem expensive, but going with web design professionals that provide live support and a top-notch custom mobile website will pay dividends in the future. The quality of your website has a profound impact on your brand’s image and more importantly, your bottom line.


General Questions

How long have you been in business?

Atomic Design was founded in 1996 and has been delivering quality websites and website marketing since 1997. Atomic Design has an office in Rochester, NY and Atlanta, GA and clients all over the country.

There are a lot of companies that claim to do what you do. What makes you different?

The problem is exactly that, so many companies "claim" to do what we do; only a select few actually do it well. We have been in business since 1996 and survived the dotcom boom and bust. We have completed projects for some of the world's most recognizable brands.

Atomic Design understands, and strives to meet client goals. Most website owners understand that their site hasn’t reached it’s potential; it’s why they contact us. You need to ask yourself how important your online presence is to your business. A successful website and online marketing campaign can significantly affect your bottom line.

What awards and recognition have you earned?

Atomic Design has recently been ranked the 25th best web design company in the country by BestWebDesignAgencies. We’ve won countless international and local awards for our development and mobile web design work. View a list the awards we have won.