Sample Usability Questionnaire
During the fist session prospective study participants are asked to fill out a questionnaire. The questions involve information about participants with regard to their lifestyle, educational background, and computer experience. The information they provide on this questionnaire is necessary to establish their eligibility to participate in the study.
Sample questions (Note: the questions are not in order since they were taken directly from the survey)
15. What is your primary personal use of the Internet (not for work)?
- Information and product search
- Purchasing
- E-mail / E-card / Other communication (i.e., chatting)
- Game / Music/ Program downloading / Entertainment
- On-line banking/ Pay bills
18. How often do you shop online?
- Never
- Rarely (less than once per month)
- Seldom (1-3 times per month)
- Often (once per week)
- Very often (more than once per week)
26. Internet promotions such as banner advertisement, sales, or free gifts are attractive to me.
- Strongly Disagree
- Disagree
- Neutral
- Agree
- Strongly Agree
38. I like to shop on the Internet where it is easy to compare many products and screen them in order to choose the one I like.
- Strongly Disagree
- Disagree
- Neutral
- Agree
- Strongly Agree
51. When shopping on the Internet, the store's reputation concerns me.
- Strongly Disagree
- Disagree
- Neutral
- Agree
- Strongly Agree
74. How often do you abandon a shopping cart?
- Never
- Rarely (less than once per month)
- Seldom (1-3 times per month)
- Often (once per week)
- Very often (more than once per week)
78.How many products have you purchased on the Internet during the past 6 months?
- 1 item
- 2 - 5 items
- 6 - 10 items
- 11 - 20 items
- 20+ items
83.How much did you spend on your last purchase on the Internet?
- Less than $20
- $21- $50
- $51 - $100
- $101 - $200
- $201 +
84.Will you continue to make purchases on the Internet?
- Unlikely (a) (b) (c) (d) (e) Likely
VI. Attachment B - Usability Tasks
Tasks (Samples)
During the second session participants are asked to complete several tasks.
Activity # 4 Shopping Cart Evaluation
Please add the product you selected to your shopping cart and checkout to evaluate the process. You may stop at the point where it asks about the credit card information as you are only evaluating the process and not actually purchasing the product. Then complete the following survey questions based on your experience with the checkout process on the website:
Overall how would you rank this website on a scale from 1 to 10
(1 = poor and 10 = excellent)
- Purchase/Checkout
- This website offers an easy checkout process
- This website offers a good delivery policy
- This website offers an alternative payment method to credit card
- The check out process on this website is too long
- The checkout process on this website requires too much personal information
- The checkout process on this website is complicated
- The website requires registration before purchase
Activity # 5 Aesthetics Evaluation
After you have spent some time on the website, please provide your evaluations of this website's aesthetics by responding to the following survey questions
Overall how would you rank this website on a scale from 1 to 10
(1 = poor and 10 = excellent)
- Visual appeal
- The way the website displays its products is attractive
- This website is aesthetically appealing
- I like the way this website looks
- This website is colorful
- This website is creative
- This website shows good pictures of the products
