One of your first steps, when designing or redesigning a website, should be to conduct a competitive analysis. This involves finding out who your competition is and what they are doing. You may be surprised at the wealth of information and ideas this may provide.
Your competitors online are the websites ranking on the first page of search engine results. If a company is taking up a position on the first page they are taking visitors away from your site. These competitors may vary drastically from the companies that come to mind as leaders in your industry.
The answer is typically not an easy one. No one tool will tell you the whole story. Atomic Design has a comprehensive Competitor Analysis process that reviews your competition's online marketing strategy, tactics, and keywords, as well as a variety of other factors.
The end results assist in determining why the competition is ranking on the search engines for targeted keywords and you are not. Research and analysis is necessary to assess the big picture and establish a plan of action.
How important is it to be on top? Though numbers vary, we would like to site research completed by Chitika.com that states 32.5% of users click on the first organic result in Google.
Your job is to create a site that is as good as your competition and then work on being better. In some instances the competition has done a very poor job of SEO and you will easily be able to rank higher than them by implementing SEO best practices. There is no quick fix to beat the competition, but Atomic Design will identify opportunity areas such as content improvements, link building, site performance issues and go after them, providing your company the best opportunity to improve organic search rankings.