The Risks of Search Engine Optimization
When performed correctly, Search Engine Optimization (SEO) can have a substantial positive impact on your bottom line. Hiring an SEO (Search Engine Optimizer) is a big decision that can save you time, money and achieve better results than doing it yourself, but you can also risk damaging your website and reputation. Irresponsible SEO is difficult to track until it is
often too late.
You can permanently damage your domain by not following best practices. Buying links and participating in link farms is one of these activities that once performed may not be reversed and can be so damaging that you would be better off buying a new domain. Many agencies attempt to manipulate search engines results in unfair ways and implement practices that violate guidelines. Don't put the online fate of your company in the hands of amateur's, you are ultimately responsible for the actions of the company you hire.
