- It is cost effective, scalable, and delivers measurable results.
- Internet users consistently enlist the assistance of one of the major search engines (Yahoo, Google, Bing) when they access the Internet.
- With billions of searches performed every month, any search could result in a prospective customer for your business.
- Fewer than 10% of searchers go beyond the first page of organic search results. If you aren't on the first page, you suffer a large opportunity cost.
- Your traffic will exponentially increase as your as your keywords approach the 1st position within the organic search results of a search engine.
Rochester SEO (Search Engine Optimization) is the process of optimizing a website to improve organic or "natural" keyword rankings within a search engine (Google, Bing, Yahoo). There are many options for online marketing but none have better results in providing a greater ROI and targeted traffic than SEO.
In recent years, traditional marketing tactics such as radio, TV, & print advertising has steadily declined in effectiveness as consumers have transitioned to gaining information via search engines. A Rochester SEO company, such as Atomic Design, takes an extremely targeted approach to earn a specific type of customers, as opposed to a traditional approach that has a wider audience. By specifically targeting your customers through SEO, you will eliminate the media waste that would accrue if you were to use a widespread media outlet.
Rochester SEO is a Constantly Evolving Industry
SEO in Rochester is a process that involves continued monitoring and adapting. SEO does not follow a perfect formula to achieve quality results every time, but Atomic Design has implemented tried and true practices that have improved results for numerous clients since opening in 1996.
Our SEO specialists customize a strategy for your specific business to ensure that the SEO process will work ideally for your site. We take your existing goals and strategies and apply them to our online methods to maximize your success. We will carefully construct a plan for a custom SEO implementation that considers:
- Who is your target audience
- What keywords are vital to the success of your business
- When the critical "busy" seasons for your business are
- Where your target is located geographically
- Why you are exploring Search Engine Optimization as a marketing strategy
The essential Internet marketing components that we include in our web optimization process are listed below
Initial Website Analysis
Atomic Design will examine and determine how search engine friendly the design of your website is in addition to its usability. Websites tend to use technology that hinders crawling by search engine spiders, which negatively impacts keyword rankings. Using frames, JavaScript , Flash, and dynamic web page technology can make it difficult, if not impossible, for many sites to rank well. With an understanding that your site is meant to be appealing to your audience, our SEO recommendation considers user interaction.
Keyword Research
Understanding how your audience may be searching for you is the first step in optimizing any website. Using a variety of tools and techniques, we research, analyze and determine the most targeted and relevant phrases and keywords for your organization or business.
On Page Optimization
URL's, web page copy, and metadata are some of the most important factors that search engines use to determine rankings. We meticulously optimize H1-H6 tags, title tags, meta descriptions, alt image tags and URL's, so that they match with the keywords that you want to target on a particular page. Additionally, our experienced team will suggest new copy or edit your existing copy to focus your web pages for these targeted keywords.
Link Building Strategies
Search engines rely heavily on quality and relevant external links that direct to your site. The more authoritative, respectable and relevant the site linking to you is, the more importance that link is given in the search engines eyes. Link building is not just about gaining numbers, although deceptive link practices utilized by some companies such as paid links, irrelevant links or link farms will most likely hurt your rankings more than help them.
Ongoing Monthly SEO Reporting
Atomic Design provides monthly traffic analysis, keyword ranking reports, and ongoing SEO maintenance for your business campaign. Before any campaign begins, we take a snapshot of your current traffic volumes and keyword rankings so we can accurately benchmark and display improvements over time. We can also do a competitive analysis for you and track your progress and success compared to your top competitors so that you can see how your site is performing comparatively in the industry.
Learn more about our Rochester Social Media Optimization and Rochester PPC
Rochester SEO Case Studies
We've provided case studies to demonstrate past challenges, how we addressed those challenges, and the results we delivered. The following is a case study from our design and development clients.
Trade Show Models
Improved functionality and design
TSM was equipped with a design that displayed their expansion towards a large scale audience as a directory for trade show models and events. With the help of Atomic Design, TSM experienced amazing results
delivered amazing results.
TSM SEO and website design and programming Case Study