Seniorsfirst is a not-for-profit, senior services organization that provides a full-range of senior lifestyle options in the Rochester area including: luxury independent senior apartments; an assisted living community; a culture change skilled nursing home; Alzheimer's care; adult day programs; senior health & fitness programs; and other senior services including home maintenance for seniors and renovation services. They have three distinctly different divisions and needed to express the overall brand as well as each divisions differences. Category: non profit senior services organization.
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