Cost Per Click (CPC) and Pay-Per-Click Advertising
Pay per click is advantageous in that anyone can immediately rank on the search engines, achieving instant visibility, by paying for a sponsored link. A solid strategy can be to implement both a search engine optimization campaign and pay per click marketing. Typically a properly constructed SEO plan can deliver greater results for a lower cost than pay per click advertising.
Pay per click (PPC) is a form of Internet advertising used to generate traffic to a website. Advertisers pay when the ad is clicked. Ads are typically text based and advertisers bid on keywords relevant to their target audience. Campaigns can be activated in as little as a few days and are easy to implement.
Cost per Click (CPC) is the amount paid by advertisers to search engines.
Pay per click (PPC) advertising allows you to set your budget and what you want to spend over any given length of time and you only pay for traffic achieved from clicks.
The top positions typically receive the highest amount of traffic. Being first does not necessarily mean you will have a lower click through rate.
Results are easy to track and measure. Search engines provide code to gather data and analytics to track multiple campaigns. Conversion tracking code placed in your checkout (if you have a shopping cart) enables you to track the cost per conversion, and return on investment, for your highest cost or clicked keywords.
Ads appear when a keyword search is performed and matches your ad and keywords. Cost per click varies depending on the competition for a particular keyword and the search engine. Bid-based PPC allows advertisers to set a maximum amount that they are willing to pay for a given location. With an open bidding system whoever bids the highest gets the highest position, though there are sometimes more factors than just your bid taken into account.
Just as important as PPC is what happens after the click. Have targeted landing pages that are optimized with the keyword in your ad and clear calls to action. Make sure pages make it clear to visitors exactly where they are and address what they wanted when they clicked on your ad. Your goal is to convert visitors into sales and your success will depend on your sites ability to persuade and convert. Professional design and content, usability, and other e-commerce functions also contribute to your success, and are provided by Atomic Design.
Advantages of Search Advertising:
- - Paid search ads are not subject to search engine algorithm changes.
- - Creates an immediate online presence
- - Minimal time to implement
- - Start getting ROI sooner
- - Easy to test
- - Easily compare effectiveness of new messaging and usability
- - Work well for time sensitive campaigns or seasonal offers
- - Ability to regulate traffic volume
- - Pause campaigns or reduce budgets instantly
- - Excellent analytics
Our full-service PPC Management Service is an ongoing program for higher volume keyword campaigns. PPC management is similar to our SEO process and includes defining business goals, writing, deployment, testing, and manual monitoring and support for Google AdWords and Yahoo! Search Marketing Pay Per Click. Proper campaign management can be extremely time consuming, especially with high volume keyword campaigns, but the rewards can be well worth the effort.
PPC Services include:
- Keyword research
- Copy writing services - ad writing
- Landing page optimization
- Campaign and conversion tracking
- Ad submission
- PPC account settings and bid management
- Analysis and reporting
- Multi-variant ad testing
Contact Atomic Design today to learn more about how we can help you with your paid ad campaigns. A minimum ad spend, for new clients, of $1,000 per month is in effect.
PPC Setup and Management
Are you looking to start your PPC campaign and already have an AdWords account? It is very quick to setup but you must spend time on your campaign setup, ad writing, and most importantly tracking and measuring. Don't forget to optimize your web landing pages to maximize your PPC results.
Paid (Pay Per Click) ad results appear at the top and down the right side column of the search results page. Your goal is to receive ROI on your PPC investment.
- Start your campaign, set your budget, choose your targets, language and geography.
- Create your ad groups
- Choose your settings
- Write and optimize your ads.
- Choose your ad networks
- Select your target audience and negative audience to keep your PPC ads from running for specific audiences.
An experienced PPC management company can increase your ads effectiveness, increase conversions and save you money on your ads. Find out how Atomic Design can improve your existing PPC ad campaign or setup and monitor a new one for future online marketing.
Additional Resources
Ten components to a successful Pay Per Click campaign
Ten pointers for a successful PPC campaign.