- It's quantifiable, cost effective, and delivers measurable results.
- Every Internet user enlists the help of one of the major search engines (Google, Yahoo, Bing) almost every time they access the web.
- There are billions of searches performed every month, and any one of them could result in a prospective customer for your business.
- Website traffic increases exponentially as your keywords approach the 1st position within the organic search results of a search engine.
- Due to the fact that less than 10% of searchers venture past page 1 of organic search results, every day you are not on the first page you are losing potential customers and leads.
Nashville SEO (Search Engine Optimization) is the practice of optimizing a website to improve organic or "natural" keyword rankings within a search engine (Google, Yahoo, Bing). Online marketing takes many forms, however, very few will provide a business with a higher return on investment than SEO. Not only does SEO provide an excellent ROI but ultimately increases the long term targeted traffic to your website.
In recent years, the effectiveness of traditional marketing and advertising tactics such as radio, TV, & print advertising has been on a steady decline as more consumers are transitioning to the world of information powered by the Internet. A Nashville SEO Company such as Atomic Design takes a "laser beam" focused approach to targeting consumers who are specifically searching for a business' product or service, rather than the traditional "shot in the dark" approach that encompasses traditional advertising. This SEO "laser beam" does not only increase traffic to your site, but it will also increase the QUALITY of traffic to your site which will in turn do wonders for a company's conversion rates and/or revenue.
Nashville SEO is an Ever-Changing Industry
SEO in Nashville is not a cookie cutter process. There isn't a set of rules that will guarantee good results every time, in fact take caution to those who "guarantee" any results. On the other hand, there are tried and true practices that Atomic Design has successfully implemented for hundreds of clients since we started in 1996. Our SEO team has seen unparalleled success in the past ten years since SEO became popular. With a success rate of 100% you won't be sorry you chose Atomic Design for you Nashville SEO needs.
You can count on our SEO experts to develop a custom SEO plan that fits in perfectly with your preexisting marketing strategy, as well as create new avenues to market a business. We will carefully construct a custom SEO plan for your Nashville business that takes the following into consideration:
- Who your target audience is?
- Where your geographic target is located?
- What keywords do you believe are most important to the success of your business?
- Why are you considering Search Engine Optimization as a marketing strategy?
- For your business when are the critical "busy" seasons?
Below are the essential Internet marketing components that we include in our web optimization process
Keyword Research
The first step in optimizing any website is to understand how your audience may be searching for you. We use various keyword research and analyzing tools to determine the most relevant and targeted keywords and phrases for your business or organization.
Initial Website Analysis
Atomic Design will evaluate your website for search engine friendly design and usability. Our SEO team knows what site navigation and layout formats the search engines prefer and will help to ensure your website follows these formats. Many websites use certain technology and features that hinder crawling by search engine spiders, which will negatively impact keyword rankings. Using frames, Flash, JavaScript and dynamic web page technology makes it extremely difficult, if not impossible, for many sites to rank well. We realize that clients and customers are the ultimate end users of your site, which is why our SEO plans always take into account how a user will interact as well. We will create a plan that will incorporate both user-friendly interaction as well as functionality.
On Page Optimization
Web page content, URL's and metadata are some of the most important factors that search engines use to determine rankings. We optimize title tags, H1-H6 tags, URL's, meta descriptions and alt image tags so that they fall in line with the keywords that you want to target on a particular page. . If you don't know what this means, we can help with that too! Our experienced copywriters will edit your existing website content or suggest new copy that will focus your web pages for these targeted keywords and draw in search engines.
Link Building Strategies
Search engines rely heavily on relevant, and quality external links pointing to your site. More weight is given by search engines to those links that are more authoritative and relevant to your company's website. Link building is not just a numbers game; bad link practices utilized by some companies such as link farms, paid links, or irrelevant links will most likely hurt your rankings more than help them. Atomic Design understands how to properly build quality links to your website without using these deceptive link practices.
Ongoing Monthly SEO Reporting
Before any campaign begins, we take a snapshot of your current keyword rankings and traffic volume so that we can accurately benchmark and show improvements over time. We then provide various monthly reports including keyword ranking reports, traffic analysis, and ongoing SEO maintenance for your campaign. Our SEO team can also provide a competitive analysis to track your progress against your top competitors so that you can see how your site is performing in the industry. In addition to your known competitors, our SEO team can point out your online competitors you didn't even know you had.
Learn more about our Nashville PPC and Nashville Social Media Optimization