Logo Design Checklist
Atomic Design understands that your logo is a representative of your company, formulating opinions and attitudes in the eyes of your customers. A professional logo design is an important factor in developing this image.
We look at the values and focus of your company to design an extension of your brand identity. We specialize in everything from high-end corporate logo design to new logos for small businesses.
Company & Project Info
1. What type of business or organization are you?
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2. What type of services and/or products do you sell?
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3. What type of logo project will this be?
____ You would like a NEW logo (add Branding Consultant services)
____ You would like a custom Icon or Illustration in your logo.
____ You need your current logo redesigned (add Branding Consultant services)
• List what VISUAL elements in the current logo should be kept:
4. General overview and background information
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5. Competitor's Logos
Show 3 main competitor's logo examples (you may use printed samples or give their websites to demonstrate), and your likes/dislikes about the logo:
#1 _______________________________________URL:_______________________________
(likes/dislikes)__________________________________________________________________
#2________________________________________URL:_______________________________
(likes/dislikes)__________________________________________________________________
#3________________________________________URL:_______________________________
(likes/dislikes)__________________________________________________________________
5. Target Audience
Sex: (% Males) ___________ (% Females) ________
Age Ranges: ______________ Audience type(s)? ______________________________
Additional information: ____________________________________________________________
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6. Company Personality (Check all descriptions that apply)
____ Cutting Edge ____ Corporate ____ Refined
____ High Tech ____ Traditional ____ Elegant
____ Trendy ____ Sophisticated ____ Flowing
____ Spontaneous ____ Relaxed/Casual ____ Bold
____ Fun ____ Friendly ____ Graphic
7. Design Criteria
Logo Colors:
For NEW logos:
____ Client preference color options (list PMS colors)
____ Designers choice
For REDESIGNED logos:
____ Use colors in existing logo (list PMS colors)
____ Designers choice
8. Content
Will there be a tagline?
____ Tagline provided?
____ Tagline to be developed with the logo?
List exact words and/or letters that will be used in the logo design.
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