Internet Marketing and Optimization (SEO)
Grow your web business with Atomic Design's Internet Marketing Services: Search Engine Optimization (SEO), Social Media Optimization (SMO), and Pay-per-Click (PPC). If you are looking for a results-oriented local SEO Company that will actually improve your web rankings, website traffic, and ultimately conversions, we should be at the top of your list.
Ranking for targeted keywords on the major search engines like Google, Bing, and Yahoo is not an easy task. There are many companies that sell Internet Marketing Services, but most of them don't even rank themselves for competitive terms. Atomic Design believes that "the proof is in the pudding". Shouldn't a company that claims to provide Search Engine Optimize (SEO) solutions at least rank for its own terms?
Internet Marketing is the marketing or promotion of products or services online. It is also known as digital marketing, social media optimization, web marketing, online marketing, or search engine optimization. Internet Marketing does not just refer to any one component and can include design and usability, development and site structure, advertising and sales; all phases of the customer engagement cycle.
Components of online marketing include marketing goals, review of website and existing initiatives, keyword research and analysis, competitor analysis, content writing, on-site optimization, SEO copywriting, web design architecture, strategic link analysis and link building, social media optimization and branding, pay per click, analytics and search engine ranking and monitoring.
Goals of Internet Marketing vary but generally include selling products (e-commerce) or lead generation. Websites may also be used for customer engagement and retention.
A successful online marketing campaign should be as targeted as possible and is accomplished through keyword targeting, whether organic or PPC. Marketing campaigns may be broad or extremely targeted focusing on a niche or location (geo-targeting). Niche marketing puts emphasis on destinations for specific topics or products and can be extremely specialized. Geo-targeting often uses search engine technology to target specific locations or even change content depending on the site visitors' location, such as IP (Internet Protocol) address, ISP, latitude and longitude, country, region, and other criteria.
When compared to other forms of traditional media, Internet Marketing is relatively inexpensive, especially when you consider the reach and targeting capabilities. Online marketing is not intrusive and allows your target audience to find you, putting the power in the consumer's hands.
Another advantage of digital marketing is that it is extremely quantitative. No other medium allows you to track and measure consumer behavior to the degree of web analytics. Analytics can show you time-on-site, what keywords were used to find you, pages that were visited, user location, and a myriad of additional vital information. Measuring statistics has never been easier or as cost effective. Marketers can determine what campaigns are delivering, what messages are converting, and how your target audience is responding. The results can be measured and tracked instantly because of the user engagement and targeted actions performed.
Components of a Successful Internet Marketing Campaign
Improving the visibility of a website or web page in search engines through organic or natural search results is the goal of search engine optimization. SEO considers how search engines work and user search. Our goal is to achieve first page ranking for clients targeted keywords. Our professional SEO services provide maximum results.
Social Media Optimization (SMO) is playing a larger roll in online strategy and success. Marketers are seeing greater results from integrating social components to their online marketing strategies. Goal setting and strategic planning are extremely important for social media. There are two categories of SMO which include adding social media features to the website itself, including sharing buttons, RSS feeds, user ratings, news, polling tools, communities and even images and videos. The second category of social media optimization services is promotional activities, which include blogging and blog commenting, participation in social groups and posting status updates.
Pay per click or PPC advertising is the act of paying for ads in order to be listed in major search engines. The sponsored links you see when you perform a search are usually in the margins, top or bottom of the page, or appear in different colored boxes, are considered paid links. You bid on keywords related to your business in order to generate traffic. You pay when a visitor clicks on your ad and is also known as "cost per click" or CPC. Again proper keyword research plays an important role. You can further increase your success by testing campaigns, writing effective ads, and complementing these ad campaigns on your website with effective landing pages. Pay Per Click works well in conjunction with SEO.
Our SEO consulting services are designed for companies with internal marketing in place who feel they could use additional expertise. Working with your in-house team we offer design, programming, and search engine optimization services to ensure your marketing goals are met. Any one service, or all three services may be retained and to any degree of assistance. Our flexible retainer-based consulting services are sure to give your existing campaigns the extra boost you are looking for.
The often used saying that content is king is extremely true when it comes to optimizing a website. Search engines love good content; content that is relevant to your topic and that searches will find beneficial. Good content, and avoiding duplicate content, will assist in the user experience, search engine ranking and generating more traffic. The end goal is to convince colleagues and the search engines that you are a subject matter expert. Content is not limited to text. Images, support material, or information graphics, and even videos play an important role. Learn more about web copywriting for SEO.
Web design architecture is extremely important for top rankings. A website must be designed for SEO in order to succeed. A properly designed website will benefit your customers and satisfy criteria set by search engines. The best way to build a web site is to include search engine optimization (SEO) best practices as well as implementing usability and keeping in mind your target audience. The architecture and design of your website will influence how crawl-able it is for search engines and the ease of navigation.
A strategic link building campaign provides the greatest chances of online success. You need a combination of credible links and a quantity of links that are relevant to your industry and keywords. Results can be an increase of ranking for your site through fewer targeted links that produce greater results. Link building is not about quantity or buying links, all links are not created equal. Two sites competing for the same keywords may rank very differently based on their linking strategies.
As an Internet Marketing Company, there are many things to consider when deciding to launch an online marketing campaign. In addition to accounting for any existing traditional marketing campaigns, past online campaigns, and budgets, your long-term goals must be taken into account. Taking the time to plan is necessary for any future online marketing success.
After achieving an understanding of your existing situation and long term goals, reviewing your website and an initial SEO assessment are conducted. Understanding the competitiveness of your online space is an important part of setting expectations regarding results and commitment. You should understand that being in the top 10 ranking or page one for major search engines can be achieved, although only a handful of sites can make that claim, for any given keyword. Achieving and maintaining top results in a competitive industry, requires effort and constant monitoring. Your competition never rests and neither should your Internet-marketing efforts.
Selecting the proper keywords is the most important fist step in search engine optimization. Our expert SEO team will create a list of keywords that your targeted visitors would use to find your products or services. Choosing the wrong keywords can doom a campaign before it even begins. Research is imperative and having first-page ranking for a variety of keywords; not just one or two. Keyword research assists in creating targeted web pages, pages that your potential customers are looking for, as well as competitor analysis.
SEO Competitor analysis is a very effective way to reverse engineer your competitions online marketing strategy and discover how they are doing so well. By examining a competitors website we are able to determine how competitive your industry and keywords are as well as determining proper techniques for your industry. Page word count, keywords, and finding links are examples of intelligence we can extract from this online analysis. Focus on real competitors, not the biggest, those who show up on the top three to five spots in the search engines for your keywords.
Using tools to monitor and record a variety of different metrics is particularly useful in measuring the success of your online marketing efforts. Analytics is the tracking, collecting, measuring, reporting and analysis of Internet data. This quantifiable information is used to optimize websites and marketing campaigns. This information is invaluable in understanding visitors, traffic patterns and conversions all in an effort to maximize return on your investment (ROI).
Simple and Small Business Internet Marketing Needs
Every client has unique needs as it applies to customer base. We are able to provide regional or small geo-targeted solutions for client websites that sell services or products to customers within specific regions as well as large-scale initiatives for those wishing to show up nationally or globally for targeted keywords. Statistics show that the majority of website visitors arrive through a search engine. Learn more about our small business SEO solutions.