Graphic Design for Print (Photography and Video too)
Be unique in message and appearance with unforgettable and award winning graphic design services. After strategy, tactics are an essential component to any marketing initiative. Dynamic graphic design delivers your message, drives sales and prospects, and differentiates you from your competitors. What is the goal of Graphic Design Services?
- Visually illustrate your company values
- Portray a consistent image for marketing
- Grab the attention of the target audience
Defining the Graphic Design Process
The first step is to discuss with you, our client, what your goals are and the audience you are trying to reach. We want to know about your company values and services. Once we have a feel for who you are and what you do, we can begin looking for ways to communicate that message visually. Where is Graphic Design needed?
- Brochures & Sales Collateral
- Logo & Corporate Identity
- Catalog and Magazine Layout
- Everywhere you find your customers
Form and Function
Our graphic designers treat every project as a portfolio piece while taking into account your audience's preferences to create the most relevant product possible. With good graphic design, form always follows function. Traditional website design and graphic design companies focus on pretty pictures and deliver no substance or strategy. Atomic Design always focuses on the big picture whether you have a short-term strategy or a long-term plan. As marketing specialists we deliver the best of both worlds. An integrated approach to design includes:
- Layout & shape
- Color & balance
To start developing your new image or to find out more about our custom graphic design services, please contact a representative in our Rochester, NYC, Atlanta or Nashville office.
Atomic Design's Graphic Design Services include:
Website design encompasses the way content is delivered to end users of your website. The web presents certain limitations and conventions that must be adhered to in order to achieve successful results and be completely viewable through a web browser. Your web designer must be a multidisciplinary in order to excel at Information architecture, layout and usability and integrate them with branding, sales, and marketing to maximize user experience and website goals. Your website purpose is the essential driving factor in design and functionality. Learn more about our award winning website design services.
Identity and logo design strive to capture the essence of your brand through a visual icon or mark. Your logo is not your brand, but should reflect the perceived emotion you would like our company to portray. Define your brand identity and your logo will follow. A graphic designer creates the foundation of a brand, only your audience can make your brand. Identity design is how your brand is applied through a variety of mediums using established guidelines to ensure a coherent and recognizable brand. Identity applications include corporate stationary design (letterhead, envelopes, business cards, etc.), marketing collateral (brochures, website, sales sheets, flyers, presentations, etc.), packaging, signage, and any other visual representations of the business.
Brochure design still holds an important place in your marketing communication arsenal. Your marketing collateral must be impactful, easy to scan, encourage reading, offer value and motivate a response from your reader to convert them to prospects or customers.
Magazine design and catalog design fall under our multi-page document design category. Our designers have good experience designing and laying out both. Catalog design can provide information about your company, goods and services in an easy to digest format. Proper design and communication can help you to sell and market your products, reinforce your brand and differentiate you from your competition. Similar principles apply to magazine design, you are selling your brand, offering value and most likely using it to sell your advertisers products. Good design, layout and typography are essential.
Atomic Design has two in-house photographers, one photographer in Rochester, NY and one photographer in Atlanta, GA. Both are experienced and published photographers that can assist you with your photography and photo retouching needs. Most of our clients need product photography, sometimes multiple views, facility or location shots, or employee photos for bios. Whatever your needs are we will be able to assist you.
Our video experience is very diverse and includes feature film, commercials, corporate videos and a variety of short videos for online and social marketing purposes. Leverage one video for a variety of marketing needs including website video, social marketing videos, sales and trade shows.