Case Study: Ageless Remedies

Solutions Provided

Online Marketing - SEO

Campaign Highlights

Atomic Design uses online marketing to fuel franchise growth

(First 6 months of campaign)

increased referral traffic for ageless

500 % increase in contacts

increased direct traffic for ageless remedies

323 % increase in organic traffic

164 % increase in total site traffic

63 % of total site traffic from search engines

Web Address:
http://www.agelessremediesalpharetta.com horizontal line

Online Marketing increases new contacts by over 500%

Business

Great skin that is radiant and smooth is something we would wish for in life. Ageless Remedies, a franchise, knows that fabulous skin can be achieved at any age. Centers offer information, professional advice and advanced services, and products to support fabulous skin.

"I appreciate the work your team has done. It has made a remarkable difference for our new med spa in this very challenging marketing arena."

Mark Renier, Ageless Remedies - Alpharetta

Challenge

In 2009 "Our primary services were suffering in the recessionary economy. While our return customer ratio stayed high, our new client acquisition was challenged. We realized that with the "on demand" options that internet searches provide, we needed to quickly take advantage of that connection," stated owner Mark Renier.

Ageless Remedies, a brick-and-mortar business, realized that the real key to success was having the search engines discover the site. In October 2009 Ageless Remedies turned to Atomic Design to achieve the goals of A) showing up on page one of Google for geo-targeted keywords and B) driving customers to the business. Mark also felt that being on page one was not enough, they needed to place in the top 3 searches for targeted keywords.

Results

In November of 2009, Atomic Design began tracking 82 keywords identified by the Client as possessing significant branding and/or traffic acquisition value. At that time, zero keywords ranked anywhere within the top 10 organic search results (page 1) of the 3 major search engines (Google, Yahoo, Bing) and the Client was struggling with the number of new clients that were being acquired.

Atomic Design developed a custom SEO campaign that geographically targeted the Client's physical store location and keywords. Using a combination of on page and off page SEO optimization, Atomic Design vastly improved the Client's ranking and traffic for their important keywords. After 5 months of tracking organic keyword ranking, Atomic Design was gathering data for 172 keywords with 202 page 1 occurrences (85 of them attaining a #1 ranking) across the 3 major search engines (Google, Yahoo, Bing).

"The initial setup and first months of SEO provided good growth. However, beginning with month three our telephone requests and drop-ins for new customers improved dramatically. At this point, we receive as many new inquiries online, on the phone and in person in a typical day as we did for one week, last fall. The corresponding revenue increase has been enough of a difference that we are taking home a paycheck and will hire additional staff. We are doing no other advertising or outside marketing, other than the web site. It has been six months since Ageless Remedies joined Atomic Design. We have enjoyed the relationship and profited from the experience."

"They have been sensitive to our budget concerns while also stressing the right way to go about SEO. I have recommended Atomic Design to other businesses and they have also shared similar results." Mark continued, "I appreciate the work your team has done. It has made a remarkable difference for our new med spa in this very challenging marketing arena.

5-Month Keyword Rankings and Geo Targeted Results

Organic Keyword Position Start

Organic Keyword Position # Of Occurrences

First Place

Top 3

Top 5

Page 1

Page 2

Page 3

Organic Keyword Position After 5 Months